Own the content engine behind an 8-figure fitness brand.

VERVE Fitness is hiring a Performance Content Lead to build and run the content engine behind our next phase of growth.

If you’re ambitious, strategic, and want to be rewarded based on the revenue your content drives, this is for you.

You’ll lead the strategy, scripting, and execution systems for video and static creatives that sell, across both B2C (eCommerce) and B2B (lead generation). We’re talking 80+ pieces of content per month, produced via a mix of influencers & content creators, in-house shoots, and design briefs.

What You’ll Do

Drive output of 80+ performance creatives/month across B2C eCom and B2B lead gen

Build creative strategy per product by matching audience × pain point × angle

Use AI tools (e.g. ChatGPT, Claude, Gemini) to script and iterate direct-response video ads

Source, manage, and coach influencers/content creators (UGC and contra deals)

Run in-house shoots: coordinate actors, talent, and gym locations with our in-house videographer

Brief editors and talent to bring concepts to life with speed and quality

Collaborate with media buyers to scale winning creatives and kill losers fast

Own Monday.com/Notion dashboards to track content pipeline, briefs, ROI, and deliverables

What You’ll Need

3+ years in content marketing, UGC, or direct-response creative with proven ad performance results

Deep understanding of marketing psychology: hooks, pain points, emotional buy-in, conversion scripting

Prior experience managing influencer/content creator pipelines (briefing, tracking, coaching)

Super organised: you’re used to juggling multiple shoots, scripts, edits, and deadlines

Comfortable using AI tools (ChatGPT, Claude, Gemini) to scale ideation and scripting

Confident briefing editors and managing revisions to ensure high-quality output

Strong pulse on social trends, ad formats, and platform best practices

Light editing/filming experience (CapCut, Premiere, iPhone) is a plus. Not your main job, but you can step in when needed

About VERVE Fitness

VERVE Fitness is an Australian fitness equipment brand dedicated to pushing the boundaries of performance and design. We supply top-quality gym equipment to home gym owners, commercial gyms, and elite training facilities.

We’re more than just a brand; we’re a movement that helps athletes, lifters, and everyday gym-goers “Be Greater Than”. As we grow rapidly, we’re looking for ambitious creatives and operators to help us take our content and brand to the next level.

Location:

Gold Coast HQ only: this is a full-time, on-site role at our Upper Coomera HQ. You’ll be leading production in our studio, on gym floors, and face-to-face with team and talent.

Salary:

$85,000 – $115,000 AUD base + monthly performance bonuses/commission based on revenue growth & content output.

Why this role?

You’ll have ownership, budget, and speed. If you’ve been looking for a seat where your outputs drive millions and you get paid accordingly, this is for you.