We are seeking a Digital Marketing Specialist with a keen interest in travel to join our dynamic team. The applicant will work across our brand to promote our travel package services. This is an exciting opportunity for someone with a passion for crafting targeted digital marketing strategies within the B2B and B2C space. You will play a pivotal role in expanding our presence and showcasing our offerings through digital lead campaigns. You will work with the marketing team to implement and manage strategies across multiple digital channels, including social media, advertising platforms, eDM, content creation, and website.

Plan online communication and effectively execute advertising on digital platforms such as: Google, facebook, youtube, instagram, tiktok,…

Responsible for setting up campaigns, managing budgets, monitoring and optimizing advertising campaign effectiveness: Google, LinkedIn and Facebook Ads

Evaluate the advertising quality of each campaign, build promotions with the marketing team to boost sales.

Collaborate with content/designers to orient content/images appropriate to customers; Coordinate with IT to check and review content on the website and landing page to optimize traffic;

Research insights and come up with appropriate content distribution strategies for each customer file.

Analyze competitors’ products, content, and advertising channels to propose effective communication plans.

Update trends, optimize costs and KPI performance.

Research and develop new digital platforms.

Install & manage online tools such as: Google Business, Google Analytics, Heatmap, Manychat, Email Marketing, SMS marketing… to support the team’s marketing activities.

Prepare reports measuring results achieved weekly and monthly to superiors.

Participate in other department activities as directed by the Board of Directors.

JOB REQUIREMENTS

At least 02 years of experience in advertising on Google ads, Facebook ads,…

Bachelor’s degree in any of the following – Business, Information Technology, Marketing, Communications, Advertising or equivalent.

Having the ability to spend a large budget is an advantage.

Create and grasp new digital trends in the market.

Positive working attitude, respect and compliance with rules.

Creative and dynamic thinking. Responsible, careful, proactive in work. Good teamwork spirit.

Priority is given to candidates with experience and training from agencies and can withstand work pressure.

Employer questions
Your application will include the following questions:
– Which of the following statements best describes your right to work in Australia?
– How many years’ experience do you have as a Digital Marketing Speialist?
– What’s your expected annual base salary?
– Have you completed a qualification in marketing?