Are you a natural storyteller who loves animals, people and purpose-driven work? Do you craft content that inspires real connection and know how to grow an audience that cares?

Animal Aid is looking for a Social and Engagement Coordinator to help us share the stories that matter, build our community, and make an impact for animals every single day.

About Us

Since 1935, Animal Aid has been a trusted refuge for lost, unwanted, and abandoned animals. We work tirelessly to reunite pets with their families and provide a first-rate second chance to animals in need. Guided by our mission to end animal homelessness, we passionately advocate for responsible pet ownership and offer services that support both animals and people.

Located in Coldstream, only 50 minutes from Melbourne, Animal Aid is set amidst the stunning scenery of the Yarra Valley, offering a unique and enriching work environment.

Why Work With Us?

At Animal Aid, we live by our HEART values: Helping, Excellence, Action, Respect, and Transformation. When you join us, you’ll experience:

Meaningful Work: Every day is an opportunity to create a brighter future for animals.

Modern Facilities: Work in a purpose-built shelter designed for excellence in care.

Supportive Team: Join a passionate group of staff and volunteers who share your commitment to animal welfare.

Employee Benefits: Staff discounts on services and supplies, plus in-lieu days

About the Role

· Create, schedule and publish content that connects with people and strengthens our brand.

· Tell true, moving stories from adoption updates and events to fundraising campaigns and community activations.

· Use all the tools, photos, reels, video, stories, live streams, to keep our audience engaged across Facebook, Instagram, LinkedIn, TikTok and any new platforms that suit our mission.

· Monitor our channels, chat with our followers and keep the tone on-brand.

· Support our fundraising and communications team to ensure our messaging is strong, integrated and effective.

· Lend a hand with community fundraising and on-the-ground activations to get our supporters involved.

· Track and share insights on how we’re performing and always look for fresh ways to grow.

· Help out at events and jump in wherever you’re needed, we’re all in this together.

About You:

We are looking for a dynamic coordinator who will bring:

Key Responsibilities:

· A genuine love for animals, people and telling great stories.

· Hands-on experience managing social media channels.

· Basic design skills, you’re comfortable with Canva or Adobe Suite.

· Excellent writing skills with an ear for clear, engaging, audience-friendly copy.

· Strong people skills, you build trust and connection easily.

· A valid driver’s licence

· A positive, collaborative energy and a willingness to try new things.

· Develop, produce and schedule engaging content that grows Animal Aid’s reach and strengthens brand awareness, fundraising, community engagement and service promotion.

· Ensure all content aligns with Animal Aid’s Mission, Vision and Values, maintaining brand integrity.

· Create and share a variety of content, including but not limited to: event updates, appeals, adoption stories, fundraising campaigns, community activation's, partner features, and human-interest pieces.

· Implement Animal Aid’s Social Media Strategy across multiple formats — interviews, videos, reels, photos, stories, and live content - tailored for platforms such as Facebook, Instagram, LinkedIn, TikTok and emerging channels as relevant.

· Monitor and moderate interactions across social channels, responding to comments and messages promptly and with care.

· Work with the communications team to support campaigns and ensure integrated messaging.

· Assist with community fundraising and on-site or online activation's, helping generate supporter engagement and income.

· Provide regular data and insights on reach, engagement and growth, using tools such as Meta Business Suite, Insights, or similar analytics.

· Maintain agreed KPIs relating to content frequency, reach and engagement.

· Attend and assist at Animal Aid events as required.

· Provide general administrative support and undertake other department tasks as directed.

Essential Criteria:

· Proven ability in a similar role with minimum 2 year’s experience.

· Formal tertiary qualification/s in Communications, Marketing, PR or similar.

Ready to Make a Difference?

Join us in transforming the lives of animals and the people who care for them. Submit your application, including a cover letter addressing the selection criteria and a current resume.

Applications close: Sunday 10th August 2025.

Please note* Only shortlisted candidates shall be contacted