eCommerce & Marketing Manager

Gold Coast, QLD | Fashion & Apparel

Part-Time (4 Days Per Week) | Office Based

Equivalent to $110K–$130K FTE

Pro rata equivalent to $88K–$104K + super (4 days/week)

Join a growing Australian fashion brand, lead digital growth and make your mark.

We’re Alexandra — a women-led, Australian fashion label designing elevated, timeless clothing for real life.

Founded by designer Lexi Bell and headquartered on the Gold Coast, we’ve built a loyal customer base who value quality, versatility, and effortless style.

As we enter our next stage of growth, we’re looking for a dynamic and driven eCommerce & Marketing Manager to lead our digital, performance marketing, and brand strategy.

This is a pivotal leadership role that is perfect for someone who thrives on delivering results, leading a creative team, and bringing strategy to life across all channels.

This role is 4 days per week, based at our beautiful HQ on the Gold Coast, with the potential to grow into a full-time position.

What you’ll do:

Lead the end-to-end eCommerce and digital marketing strategy across Shopify, Meta, Google, Klaviyo, social media, and third-party platform partners.

Drive revenue growth through high-performance, data-driven marketing campaigns.

Manage and mentor the digital marketing team, including content creators, ad specialist, a marketing co-ordinator, and SEO agency.

Oversee all paid performance marketing, working with specialist partners to achieve strong ROAS and conversion outcomes.

Plan and deliver seasonal photo shoots and integrated campaigns in collaboration with the Founder and creative team.

Develop and execute content strategies across social media, email, website, and broader digital channels.

Optimise the full digital customer journey — from acquisition to conversion, retention, and loyalty.

Lead influencer and brand partnership initiatives, aligning with the brand’s values and aesthetic.

Build and execute promotional campaigns (e.g. Black Friday, Boxing Day), ensuring commercial success.

Track key performance metrics, report on outcomes, and continually optimise for growth across all touchpoints.

What we’re looking for:

5+ years’ experience in eCommerce and digital marketing within the fashion, lifestyle DTC space

Proven ability to lead digital campaigns that drive conversions, customer acquisition, and growth

Hands-on experience across performance marketing, social media, email, and SEO

Strategic thinker with strong leadership and communication skills — able to manage teams and agency partners

Deep understanding of the modern fashion consumer and the omnichannel retail landscape

Technical capability with Shopify Plus, Klaviyo, GA4, Meta Ads Manager and must be proficient with AI tools and emerging tech

Based on the Gold Coast (or able to travel regularly to our HQ)

Why join us?

Be part of a growing Australian fashion brand with ambitious plans and strong foundations

Work directly with the Founder and help shape the next chapter of our brand

Enjoy a workplace that values flexibility, autonomy, and creativity

Thrive in a culture that supports your personal and professional growth

Work from our custom-designed HQ on the Gold Coast

Generous staff discounts and exciting opportunities to grow with the business

Free undercover parking provided

Apply Now
If you’re ready to take your next step in fashion eCommerce and marketing and want to help build something meaningful, we’d love to hear from you.
Upload your CV and a cover letter outlining why you’re excited by this role.