Fresh off being named Australia’s Most Innovative Proptech at the Proptech Association Awards, we’re now on the hunt for a Social Media Manager to join the Milk Chocolate® team.

Full-Time Role

Social Media Manager

Reports To

Michael Cleary — Co-founder

Our mission

To make property ownership effortless. We empower Australians with tailored solutions and expert insights to navigate their property buying and owning experience with confidence.

What we do

Using data-driven insights and machine learning, we help our clients plan, research, buy, build, and manage property all over Australia.

We offer a full service encompassing research, planning, buying, building, upgrading and managing investment properties and family homes. Our team is composed of economists, qualified property investment advisors, data scientists, buyers agents, builders, project managers, property managers, engineers and product experts.

We’ve been trading as a commercial business since 2017, helping customers to purchase more than $400M in property, undertake more than $25M in renovation projects and manage over 170 properties nationally.

The background

We've built Milk Chocolate®, a tech-forward property services business. We have assembled a group of really smart subject matter experts who have been doing this for a long time. To date, we have focused on consumers, particularly Australian expats, to build a proof of concept, but we will be expanding to business customers soon. In parallel, we’ve built a web app that guides our customers through every stage of the buying process. This smart, user-friendly platform simplifies complex tasks and decision-making, making property purchasing and owning easier. It truly is a one-of-a-kind end-to-end experience.

Data & Analytics

Data and analytics are the backbone of our business. For clients, the key is selecting the right city, suburb and property to meet their needs, and maximising the return from that investment. For Milk Chocolate, we want to be making data-driven decisions that deliver value for our customers and our business every day. We are building an AI-native stack that powers all of our analysis, proprietary scoring and models. It will act as a knowledge platform for our economists and data scientists to confidently provide recommendations to our clients and, ultimately, all consumers.

Game Plan™

For clients buying properties, we provide them with a personalised Game Plan™. Clients share their circumstances, goals, and preferences, and we produce a Plan that guides them on what’s possible with what they have. We create these Plans by combining robust research, data, machine learning and rigorous risk reduction assumptions. They are unique by nature and flexible in execution. To drive scale, we’re developing models that can predict future median price changes across all capital cities and suburbs, and generate narrative-led, data-backed Plans accurately and efficiently.

Own™

Own™ is our smart, user-friendly platform, with everything from performance tracking to property management and value-adding recommendations. It empowers our homeowners to make informed decisions and maximise their investment potential.

Current Platforms

Instagram

Facebook

LinkedIn

YouTube (dormant)

X (dormant)

TikTok (dormant)

The Role

This is a hands-on, full-time role for a social media manager with deep expertise in paid and organic content, Google AdWords, and digital campaign execution. You’ll manage the voice of Milk Chocolate® across all key digital channels and drive lead generation through smart, engaging content and data-backed marketing strategies.

What This Looks Like In Practice

4+ years’ experience in a digital marketing or social media role

Proven track record managing multi-platform campaigns (organic and paid)

Strong knowledge of Google Ads, YouTube, Meta Ads, and LinkedIn Campaign Manager

Understanding of TikTok, YouTube Shorts, and ideally X

Familiarity with eDM platforms, like Mailchimp

Excellent content creation, copywriting, and editing skills

Strong eye for brand, tone of voice and detail

Experienced working in fast-paced environments with a lean team

A curious, test-and-learn mindset

Think strategically, but deliver tactically

Report back on performance with clarity: This drove X DMs, X lead captures, X conversions.

Can run campaigns end-to-end with confidence

Are proactive, sharp and results-focused

Understands algorithm mechanics (e.g., how LinkedIn rewards saves/comments; what makes a TikTok hook work in <3 seconds)

Not afraid to use AI tools to scale effort, without losing authenticity, such as ChatGPT, Notion AI, etc

Have a deep obsession with optimising performance and learning what works

Live and breathe digital and social media

A strong financial aptitude to manage media and third-party budgets

You can’t go wrong if you nail all these elements:

Big Picture Thinking - You focus on strategic business-driven solutions

Data & Technology Addiction - Stay across the latest trends, tools, and technologies

Attention to Detail - Exceptional attention to detail in all forms

Proactive - Provide proactive solutions to problems and constantly challenge the status quo

Get Your Hands Dirty - Make things happen!

Our Values

We are….

Nimble

Insightful

Passionate

Authentic

Purposeful

We….

Delight

Challenge

Empower

Connect

Talk Differently

Our Office:

Our office is centrally located in Chippendale, Sydney. This role is primarily on-site, with four days in the office and one work-from-home day each week (Tuesday, Wednesday or Thursday — your choice). While we value flexibility, this is an office-based role.

Remuneration and Reviews:

The role comes with a base salary of $110,000 per annum (including super), with the potential to earn an additional $10,000 per annum (including super) through a performance-based bonus linked to agreed KPIs. At Milk Chocolate®, we’re committed to building long-term careers and place a strong emphasis on professional development, including structured career planning and annual reviews.