Lead Digital Communications & Media – Temporary – Full time

Enjoy great family-friendly benefits and an excellent workplace culture

Chance to shape our digital communication strategy and brand presence

Plan and implement effective social media campaigns

August 2025 - August 2026

Salary $119,426.05 - $133,757.26

Our team

At Bayside Council, we are committed to a positive, flexible and supportive workplace culture, where our people and customers feel respected and valued. We are proud to serve our community through operating with transparency, integrity and in the best interests of the Bayside community to deliver exceptional service.

About the role

Bayside is looking for a talented & enthusiastic Digital Communications and Media Lead who is passionate about shaping stories, creating impactful digital experiences and driving engagement across all forms of media that will engage and educate residents and key stakeholders about local governments role and community contributions.

The successful applicant will lead a small team of communicators and be experienced in developing communication strategies, as well as leveraging various platforms and technologies, to effectively convey key messages, build strong relationships, and achieve desired outcomes.

This role is required to:

Execute the Communication & Engagement Strategy and develop and implement a digital communication strategy aligned with the organisation's objectives.

Oversee the development and maintenance of the Bayside Brand and Reputation. Ensure consistent brand messaging across all media channels. The Lead will monitor media, online conversations, address potential reputational issues promptly, and implement strategies/campaigns to mitigate risks.

Research and develop interesting and informative content for all forms of media, including social, online, e-newsletters, print newsletters, media releases and the website, using a range of techniques.

Manage our social media and Online Management Including planning and implementing social media campaigns, and content, monitoring discussions and feedback, and engaging with followers and stakeholders.

Analytics and Reporting; Utilise analytics to measure the impact of communication strategies, social media campaigns, and events. Based on insights gained, the lead prepares comprehensive reports and provides recommendations for improving future digital communication efforts.

About you

We are looking for a someone who demonstrates:

Tertiary qualification in digital communications or journalism and relevant experience

5-7 years demonstrated experience in a senior media or communications role, including strong experience in proactive and reactive media relations and social media management.

Strong leadership and team management skills, with the ability to motivate and guide a diverse team.

Proficiency in multimedia content creation tools and social media platforms.

Excellent written and verbal communication skills, with an eye for detail.

Strategic thinker with the ability to develop and implement comprehensive media strategies to amplify brand presence and engagement

Creative mindset with the ability to translate ideas into effective communication campaigns.

A track record of successful collaboration with cross-functional teams to create captivating and relevant content for various channels, including social media, press releases, and website.

Demonstrated experience in analysing social media metrics to measure the effectiveness of campaigns and make data-driven improvements.

Demonstrated experience in proactively managing relationships with media outlets, journalists to secure impactful coverage and manage reputational risks.

Availability to work outside of hours, weekends, and public holidays on a regular basis.

Our benefits and culture

As an organisation, we pride ourselves in offering a flexible working environment centred on delivering great outcomes for our customers, whether internal or external. The Communications and Engagement team have a strong culture of collaboration and delivering exciting new initiatives.

On top of the competitive salary, our people enjoy:

A Rostered Day Off every fortnight

3 extra days off during Christmas each year

15 days sick leave each year

2 days health and wellbeing days each year

Generous parental leave entitlements for both parents

Before submitting your application, please take the time to read the Position Description by clicking the paperclip button located in the top right section of this page. If you have any issues opening the link, please contact us at [email protected].

We are an equal opportunity employer committed to an equitable, diverse and socially inclusive work environment.