About SCSB

Southern Cross School of Business (SCSB) is a Registered Training Organisation delivering industry-based vocational education. With campuses in Sydney and Parramatta CBDs, SCSB offers practical, career-focused courses developed by experienced professionals. Our diverse and inclusive team fosters a welcoming environment for staff from all cultural backgrounds.

We are currently seeking a Marketing Specialist to join our Executive Management Team and lead marketing initiatives that drive growth and student engagement.

Why Join Us?

Collaborate in a supportive and innovative work culture

Hands-on experience in a fast-paced education environment

Long-term opportunity upon successful completion of probation

Work alongside senior leadership to drive institutional growth

Make a real impact through strategic marketing

Key Responsibilities

As a Marketing Specialist, you will play a critical role in achieving SCSB’s strategic and enrolment goals. Your responsibilities will include:

Strategic & Stakeholder Engagement

Contribute to strategic goals as part of the Executive Management Team

Establish and maintain strong relationships with internal and external stakeholders

Represent the Institute at recruitment and education industry events

Identify opportunities to enhance both internal and external communication channels

Marketing Strategy & Campaign Execution

Plan, develop, and implement marketing and communications campaigns, promotions, and initiatives

Develop and execute monthly marketing plans to meet student enrolment and sales targets

Assist in the preparation and implementation of marketing objectives, strategies, and policies

Conduct regular market research, collect intelligence, and analyse trends to guide campaigns

Coordinate with admissions teams to align lead generation with campaign goals

Content & Brand Management

Create consistent and compelling messaging across all digital and print platforms

Design, develop, and oversee production of marketing materials and publications

Ensure all marketing outputs align with the Institute’s brand identity and visual guidelines

Oversee graphic design workflows and manage event marketing schedules

Liaise with designers, printers, and external agencies for branding and promotional materials

Performance Analysis & Reporting

Track and measure effectiveness of campaigns and marketing initiatives

Prepare regular marketing performance reports for management review

Review and optimise ongoing marketing activities to maximise ROI

Event & Project Coordination

Organise and manage marketing-related events including open days and expos

Undertake ad hoc marketing projects as required by the Dean or Executive Team

What We're Looking For

A completed degree in Marketing, Communications, or a related field

Full working rights in Australia

Minimum of two years’ experience in a marketing or communications role

Strong interpersonal and stakeholder engagement skills

Excellent written and verbal communication skills

Strong attention to detail, with a creative and analytical mindset

Proficiency in digital marketing tools (e.g., Google Ads, Meta Ads, Mailchimp, Canva, CRM systems)

Ability to manage multiple priorities and meet tight deadlines

A proactive team player with a strategic outlook