Digital Paid Media Specialist

Location: Sydney
Organisation: Diabetes Australia
Type: Full-time, Permanent

Make every impression count and help change lives while you’re at it.

At Diabetes Australia, we’re on a mission to reduce the impact of diabetes on the lives of Australians. And we know the power of smart, strategic, data-led marketing to reach the right people with the right message when it matters most.

That’s where you come in.

What you’ll be doing:

If you're someone who thrives in a fast-paced environment, loves testing and learning, and knows how to make every media dollar work harder, we’d love to hear from you. You’ll be at the heart of our paid digital strategy, bringing campaign briefs to life, optimising in real time and constantly looking for ways to improve reach, engagement, and ROI.

Reporting to the Digital Growth & Performance Manager, you’ll:

Execute and optimise paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn and more

Develop smart, targeted audience segments using first- and third-party data

A/B test creative and messaging to drive strong performance outcomes

Monitor and refine live campaigns, adjusting budgets, bids, assets and more as needed

Collaborate with our content and creative teams to ensure assets are campaign-ready and platform-fit

Track performance, report insights, and share recommendations that help shape future strategies

What you’ll bring:

You’re a paid media specialist with 2–4 years’ hands-on experience across Meta and Google platforms. You understand how each channel contributes to campaign goals, and you’re confident managing multiple campaigns at once without missing the details.

Ideally, you’ll also have:

Proficiency in Meta Ads Manager, Google Ads and Google Analytics

Solid understanding of key metrics like ROAS, CPA, CTR and CPM

Strong communication skills and the ability to work cross-functionally

Bonus points if you’ve worked in the not-for-profit or healthcare sector

Why join us?

We’re a purpose-driven organisation that values innovation, collaboration and genuine impact. When you work with us, you’ll enjoy:

A meaningful mission – your work directly supports people living with or at risk of diabetes

Flexibility – our hybrid work model supports your work-life balance (work from home up to 3 days per week)

A supportive team – work alongside passionate, experienced professionals who’ll back you every step

Professional growth – we’re always learning and evolving, and we’ll help you do the same

A positive, inclusive culture – where your voice matters and your ideas are welcome

If you’re looking for more than just clicks and conversions, if you want your work to matter, this could be the perfect role for you!

At Diabetes Australia, we value diversity and inclusion. We encourage applicants from all backgrounds, including those living with disability, returning to the workforce, or from underrepresented communities. Let’s make a difference together.

Please note: a National Police Check will be required for this role. Thank you.

Apply now and help us make a real difference through the power of digital.