Are you a seasoned Paid Media expert ready to take the reins and drive serious results? Covert Digital is experiencing exciting growth, and we're looking for a Paid Digital Specialist to join our team. This isn't just another role; it's an opportunity to own our clients' Google Ads and Social Ads performance, from strategy to execution to drive ROI.

If you have a deep understanding of paid platforms, optimising for aggressive growth, and communicating complex insights with confidence, we want to talk.

What You'll Be Doing:

This role requires a hands-on expert who can hit the ground running.

You'll be the go-to person for:

End-to-End Campaign Ownership: Strategy, build, and optimise paid digital campaigns across Google Ads (Search, Display, Performance Max, YouTube, Discovery) and Meta Ads Manager (Facebook, Instagram, Audience Network).

Performance Obsession: This means hands-on management of:

Advanced bidding strategies (Target CPA, ROAS, Enhanced Conversions).

Audience targeting and segmentation (Custom Audiences, Lookalikes, Customer Match).

A/B testing and experimentation to uncover winning strategies.

Conversion tracking setup and troubleshooting (Google Tag Manager, API integrations).

Data-Driven Reporting & Insights: Go beyond vanity metrics. You'll translate complex campaign data into clear, actionable insights for clients, demonstrating ROI and strategic value.

Strategic Client Partnership: Work directly with clients, transforming their business goals into high-performing paid media strategies. Your ability to communicate technical details simply and effectively is key.

Platform Mastery: While Google and Meta are your core, you'll also navigate and manage campaigns on platforms like LinkedIn Ads, TikTok Ads, and potentially Reddit, based on client needs and opportunities.

Continuous Innovation: Stay at the forefront of paid media trends, and technologies, bringing new ideas and solutions to our clients and team.

We're Looking for Someone Who:

Our ideal candidate isn't just experienced; they're a technical guru with a strategic mind.

Minimum 4+ years of dedicated, hands-on agency experience specifically managing Google Ads and Meta Ads campaigns for diverse clients.

Deep, demonstrable expertise in Google Ads: Advanced understanding of all campaign types and their best use cases.

Proven ability to troubleshoot tracking issues and implement conversion measurement.

Experience with complex account structures and large budgets.

Meta Ads Manager: A track record of setting up, scaling, and optimising campaigns for various objectives.

Strong grasp of audience segmentation and creative testing within Meta.

A "full-stack" paid media professional: Capable of strategy, implementation, optimisation, and client communication.

Exceptional analytical skills: You live and breathe data, able to identify trends, diagnose problems, and present clear solutions.

Client-facing: You're comfortable owning client relationships, leading discussions, and providing strategic recommendations.

Proactive & Autonomous: You can manage multiple campaigns and priorities independently, while still thriving in a collaborative team environment.

Excellent verbal and written communication skills: Able to simplify complex paid media concepts for clients and internal stakeholders.

Why Covert Digital?

Join a vibrant agency where your expertise is valued and your impact is tangible.

Own Your Impact: This isn't just about managing campaigns; it's about being the authority on Google and Social Ads performance for our clients.

Diverse & Challenging Client Portfolio: Work across a range of industries, from ambitious start-ups to established national and international brands.

Collaborative, Supportive Culture: We foster open communication, shared learning, and celebrate collective wins. Your growth is our growth.

If you're an experienced Paid Digital Specialist ready to step up, own your craft, and achieve outstanding results, apply now!