Our client is a Tier 1 client in the Financial Services sector. They are seeking a dynamic and results-driven Digital Marketing Specialist / Transformation Manager to lead and drive their digital marketing transformation initiatives. In this hybrid role, you will spearhead digital marketing strategies while overseeing end-to-end transformation projects that elevate their marketing function and customer engagement across digital channels.

This role is ideal for a forward-thinking marketer who understands digital ecosystems, marketing technology, customer-centricity, and change management.

Responsibilities:

Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.

Manage digital campaigns from concept to execution, ensuring alignment with overall brand and business goals.

Analyze digital performance metrics and optimize campaigns for improved ROI.

Lead transformation projects within the marketing team to adopt new technologies, platforms, and data-driven approaches.

Identify inefficiencies and areas for improvement within current digital marketing workflows and systems.

Act as a bridge between Marketing, IT, and external vendors to deliver digital change initiatives.

Champion digital best practices and agile marketing methodologies.

Collaborate cross-functionally with Product, Sales, and CX teams to ensure seamless integration of marketing efforts.

Requirements:

10+ years of experience in digital marketing with 5+ years in a digital transformation capacity.

Proven track record in managing current digital marketing campaigns and transformation projects - A MUST

Strong knowledge of digital platforms, analytics (Google Analytics, GA4), SEO/SEM, and MarTech tools.

Experience with agile marketing, change management frameworks (e.g., ADKAR, Prosci), and stakeholder engagement.

Excellent project management, communication, and problem-solving skills.

If you think you have the above skills and experiences, click the 'Apply' button or send your resume to [email protected]