EL1 Assistant Director Digital Marketing

• $602.55 per day + super
• Perth location | Hybrid with Flexible Work Arrangements
• 12-month contract

The Role:
We are seeking an experienced Assistant Director of Digital Marketing to lead the planning and execution of various strategic and accessible projects. This includes digital marketing campaigns via SMS, email, and subscriber-based newsletters, while also identifying opportunities to enhance consistency and quality across the Agency’s digital marketing products.

Responsibilities include but are not limited to:

• Leading a program of work to optimise and improve the agency’s digital marketing products with a focus on accessibility and impact of direct communications
• Lead baseline evaluations of digital marketing products and support continuous improvements, informed by monitoring and reporting across digital platforms
• Planning and delivering high-profile email campaigns to support expansion of the digital marketing product offer, retain IP warmth, and support increased understanding of Scheme reform and broader behaviour change campaigns
• Work with colleagues across the Division to coordinate marketing communications across various channels, ensuring audiences are segmented appropriately and messaging targeted to audiences at the right time, on the right channel
• Leading and managing significant procurement and supplier contracts
• Coach and develop team capability in digital marketing communications strategy and delivery
• Look for opportunities to build consistency and quality across Agency digital marketing products
• Expanding the team scope and service offer in line with platform expansion.
• Defining staff roles, performance expectations and conducting performance appraisals as required.

About you:

You are an outstanding communicator with excellent interpersonal and stakeholder management skills. You bring over 10 years of experience in digital (email) marketing, including managing complex audience segmentation and targeted marketing communications. Ideally, you hold a tertiary qualification in marketing, communications, or a related field.

Applicants must hold Australian Citizenship at time of application and be willing to undergo an Australian Federal Police Check and completion of the Agency’s screening checks.

Applicants new to DFP may be asked to provide additional information including work rights status via a survey link – if requested, we ask that you provide this information in order to expedite your application.

DFP welcomes applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds and people with disability. In addition, DFP will provide reasonable adjustments for individuals with disability throughout the recruitment process. If you identify as a person with disability and require adjustments to the application, recruitment, selection and/or assessment process, please advise via [email protected] or 1300 337 000 and indicate your preferred method of communication (email, phone, text) so we can keep in touch and meet your accessibility needs.

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