About the Business

Rent.com.au is Australia’s leading rental-only website, helping over 600,000 renters each month search for properties, get renter-specific support, and access tools that make renting easier and fairer.

Inspired by our customers and through the clever use of technology, we deliver innovative solutions to remove the complexities of renting and create positive, lasting change. That’s why we’ve developed a suite of innovative products including Renter Resume, RentConnect, RentCheck, RentBond and our latest payment solution, RentPay.

We’re a fast-moving, ASX-listed company driven by purpose. Our team is small but mighty, passionate about solving real problems for renters and delivering value to our partners.

About the role

We are looking for a hands-on, strategic Digital Growth Lead to help drive customer growth at Rent.com.au. It’s a leadership role that combines rolling up your sleeves with shaping the bigger picture across all things digital and growth marketing.

Reporting directly to the COO, you’ll take full ownership of the marketing funnel and lead a tight-knit team across marketing, design, and growth. You’ll work with teams across Product, Customer Success, and Development to create seamless user experiences and deliver strong commercial results.

This is a rare chance to help build and scale a lean, high-impact marketing team, shape the direction of a growing Proptech brand, and make a real difference to how millions of Australians rent. Note - this role is based at our head office in Burswood, Perth.

Key responsibilities:

Team Leadership and Strategy

Take ownership of the digital marketing strategy and align it with broader business goals

Coach and grow a team of three, including oversight of external agency relationships

Manage the marketing budget with a focus on smart investment and measurable ROI

Performance Marketing

Guide performance across digital channels

Optimise campaigns to drive quality traffic and conversions

Lifecycle & Product Marketing

Plan and optimise lifecycle marketing programs that keep users engaged throughout their journey

Guide product positioning and messaging that resonates with our audience

Help launch new features and products with go-to-market strategies that drive adoption

Content Strategy

Lead content planning that supports SEO, builds trust, and helps renters understand our value

Keep tone and messaging consistent across all channels

Marketing Analytics & Optimisation

Track key funnel metrics and share insights that guide tactical and strategic decisions

Establish clear reporting frameworks and success benchmarks for all growth & marketing initiatives

Cross-functional Collaboration

Work closely with Product, Development, and Customer Success to align growth efforts with real user needs

Translate customer insights and data into meaningful action across the business

About you:

5+ years of experience in digital, growth, or performance marketing

You've led a team or major cross-functional workstream and are ready for a broader leadership challenge

Proven experience creating and managing campaigns that drive user acquisition, activation, and product adoption at scale

Understanding of how to optimise customer journeys and implementing strategies that improve user experience

Comfortable with data analysis and fluency with key marketing metrics

Proficient with GA4, Google Ads and other digital marketing platforms & tools

Clear communicator, curious thinker, and proactive team player who thrives in a fast-paced environment

Bonus Points for:

Experience in SaaS, marketplaces, or consumer-facing tech products

Exposure to AI or automation tools to streamline marketing workflows

Familiarity with UX and product management principles

What we offer

At Rent.com.au, we believe in providing our employees with a supportive and collaborative work environment along with a competitive salary and performance-based bonuses.

Collaborative and inclusive company culture

End-of-ride facilities for your convenience

Conveniently located near public transport and some of the best coffee spots!