The Client & Role:

We're currently working with a Federal Government Agency, they are looking to engage a Salesforce Marketing Cloud Campaign Specialist with strong experience executing high-volume email sends, the role will be offered as a full-time 12-month initial term contract. This role operates on a hybrid basis, three days per week on-site with the possibility of being based in either Richmond or Geelong. The rate on offer is up to $60.26 per hour plus super.

Responsibilities:

• Build, execute and manage digital marketing (SMS and email) campaigns and broader Salesforce Marketing Cloud (SFMC) service offering
• Supporting improvements to the Agency's SFMC configuration, with a focus on accessibility, performance and impact of direct communications
• Support baseline evaluations of digital marketing products and support continuous improvements, informed by monitoring and reporting across digital platforms
• Support planning and delivery of email campaigns to expand the digital marketing product offer, retain IP warmth, and support broader behaviour change campaigns
• Work with colleagues across the Agency to improve the service offering and digital marketing products
• Work with colleagues across the Agency to segment audience data,
• Design and coding of improved email templates for strategic and operational communications use cases
• Supporting the improvement of processes, practices and governance
• Support peers' growth in SFMC publishing capability
• Look for opportunities to build consistency and quality across Agency digital marketing products
• Support the expansion of team scope and service offer, including platform integration

Required Skills & Specialisms:

• Design, build, and deployment of multi-channel campaigns (email, SMS) using Journey Builder, Automation Studio, and Email Studio.
• Experience executing high-volume email sends (700k+ recipients) and audience segmentation using filters and data extensions.
• A/B testing, QA processes (Litmus/Email on Acid), and performance optimisation based on KPIs (open rates, CTR, conversions).
• Building responsive, accessible email templates and landing pages using WYSIWYG along with basic HTML/CSS knowledge.
• AMPScript: Implementing dynamic content, personalization, and logic.

• Analytics tools: Datorama, Google Analytics, or native SFMC reporting.
• Testing tools: Litmus, Email on Acid, or similar.
• Technical: HTML, CSS and AMPScript.

• Deliverability management: ISP requirements, sender reputation, blacklist monitoring

• Tertiary qualifications in marketing, communications or related disciplines are
• Extensive experience (5 years+) in delivering digital (email) marketing
• As this role is within the federal government at an APS6 level, all candidates must be Australian Citizens.
• 2+ years of hands-on Salesforce Marketing Cloud experience, including:
• Experience working within a marketing team to improve and optimise digital marketing (SFMC) service offer and product to customers
• Demonstrated understanding of and ability to apply CAN-SPAM, GDPR and accessibility standards (WCAG 2.1).
• Proven capability in:
• Salesforce Marketing Cloud Email Specialist or Admin certification preferred.
• Experience in regulated industries (e.g., finance, healthcare, retail) with knowledge of:

If you have demonstrated experience deploying digital marketing campaigns, using Salesforce Marketing Cloud Campaigns, apply now via the link provided.

Submissions are limited for this role, only shortlisted candidates will be contacted and shortlisting will take place as relevant candidates are identified.

All questions related to this role can be directed to Liam at [email protected] following formal application.