For the Digital Connoisseur Who Speaks Luxury & Mandarin

Are you a bilingual marketer who understands how to sell a $500 cigar as effortlessly as a viral TikTok trend? Devlin’s Cigar Lounge—Perth’s premier destination for rare tobaccos and refined indulgence—seeks a digitally fluent, culturally savvy strategist to pioneer our conquest of Chinese and global luxury markets.

Why This Isn’t Just Another Marketing Job

· Product Worth Obsessing Over: Curate digital experiences for the world’s rarest cigars (think: Cuban Cohibas aged in our humidors).

· Audiences That Demand Finesse: Engage Chinese diaspora collectors across Australia, mainland luxury gifting markets, and Western cigar purists—all in a day’s work.

· Autonomy to Experiment: Shape our digital playbook for markets where cigar culture is either centuries-old (China) or newly booming (ANZ millennials).

Your Digital Domains

Platform Pioneer: Command our expansion into Xiaohongshu (RED), WeChat, Douyin, Tiktok while refining our Instagram/Facebook for cigar connoisseurs. Content Alchemist: Produce Mandarin/English masterpieces—from cigar unboxing reels to "How to Spot a Fake Cohiba" guides. Data Whisperer: Optimize campaigns using WeChat Analytics, Google Data Studio and other analytic tools, tracking metrics that matter (e.g., VIP sign-ups vs. one-time buyers). Influence Architect: Partner with cigar sommeliers and luxury lifestyle influencers to position Devlin’s as the global authority.

Non-Negotiables

· 5+ years in luxury/fine goods e-commerce for top international brands (wine, spirits, tobacco ideal).

· Native Mandarin + Flawless English (to craft poetry about maduro wrappers in both languages).

· Platform Mastery: Shopify backend skills, WeChat Mini Program UX basics, and TikTok Ads Manager black-belt status.

· Cultural Radar: Instinct for taboos (e.g., never gift a clock in China) and trends (e.g., Douyin’s "quiet luxury" shift).

Perks That Match Our Product

· Cigar Education: Complimentary access to our "Cigar Sommelier" certification program.

· Sponsorship Pathway: For stellar performers, we’ll navigate visa complexities together.

Impress Us

Please attach your resume, cover letter and a 1-paragraph pitch on "How I’d Sell a Rare Cigar to a 25-Year-Old Xiaohongshu User", and links to campaigns you’ve loved executing to.