
Digital Marketing Specialist
Assetivity
Posted 1 day ago
Assetivity is a specialist consulting and training organisation. Our goal is to maximise value from physical assets by providing tailored consulting and training services. Founded in 2000, we are award-winning leaders in the application of asset management, maintenance and reliability practices, utilising a combination of technical, financial and people management expertise.
Our consultants are highly regarded both within Australia and the international community for their breadth of knowledge and ability to adapt to client needs. With offices in Perth and Brisbane, our clients include leading organisations in in a wide range of industries, including mining and mineral processing, oil and gas, transport, defence, utilities, government, infrastructure and facilities management.
The opportunity
We are seeking a driven marketing all-rounder to join our Perth team as a full-time Marketing Specialist. The role will support Assetivity’s growth by coordinating and executing marketing activities that are aligned with business goals.
Successful applicants will be confident in working proactively to deliver marketing outcomes for a small business experiencing a period of growth. This is a great opportunity for individuals seeking greater ownership of their work, and who are keen to bring measurable success to an organisation.
Your key short-term priorities will be the development of marketing strategies and plans, content coordination and assisting in training program development.
This role would be primarily located in our head office in South Perth, with support for flexible working once established.
Please be aware that we will only accept applications from candidates with full Australian working rights, and we will not accept applications from recruitment agencies.
Our Values
We are looking for someone who has a strong sense of alignment with our values, which are as follows:
Client-centric
We imagine ourselves in our clients' position and seek to add value to every interaction we have with clients and prospective clients.
Results-focused
We have a laser-like focus on the outcomes that we are expected to deliver, and work towards delivery of those outcomes in the most efficient and effective way possible.
Honesty and Integrity
We are open, truthful and ethical in our interactions with our clients and ourselves.
Ownership
We believe that success or failure lies within our personal control. In the face of obstacles, we take the actions required to overcome these and achieve our goals. We take personal ownership of the results.
Commitment to Excellence
We strive for excellence in all that we do.
Respect for the Individual
We recognise and respect that every individual is unique. We appreciate the diversity of our clients and staff. We are committed to inclusion, physical and psychological safety.
Curiosity and Growth
We seek out opportunities to improve and expand our knowledge and skills. We take responsibility for our own personal growth, and are keen to embrace new methodologies, technologies and tools.
Key Duties/Responsibilities
Reporting directly to the Managing Director and working closely with staff in both Assetivity locations (Perth and Brisbane), you will be responsible for creating and executing marketing strategies that support Assetivity’s sales objectives.
You will create, optimise and execute all of Assetivity’s marketing initiatives, including content creation/coordination, social media, lead generation, training course promotion, conferences and digital engagement as well as any additional marketing activities that you identify as being worth implementing.
Your responsibilities will include:
Developing and implementing B2B marketing strategies and plans to meet business objectives.
Managing digital marketing activities, including SEO, advertising and social media.
Designing and/or briefing in marketing collateral, including brochures, social media posts document templates, and large format print.
Managing and maintaining the Assetivity website.
Generating frequent EDMs and social media content.
Managing Assetivity’s CRM, customer database, and automated marketing and sales technologies.
Measuring the success of marketing activities using analytics tools and surveys.
Coordinating Assetivity’s sponsorships and presence at industry events.
Assisting in the coordination and execution of Assetivity’s public training courses.
Skills, Experience and Qualifications
In order to perform the duties and responsibilities of Marketing Specialist the following skills, experience and qualifications are required:
Mandatory requirements:
A minimum of two years’ experience in a B2B marketing role, ideally in professional services.
An undergraduate degree or higher in a relevant field, such as marketing, design or advertising.
A high level of technical competence in:
Using integrated CRM, EDM and other marketing apps (ideally Zoho).
Updating website and eCommerce content in WordPress and WooCommerce.
Google products including Analytics, Ads and Tag Manager.
The Adobe creative suite including InDesign, Photoshop and Illustrator.
Microsoft Office products including Word, Excel and PowerPoint.
Social media, including LinkedIn, Facebook, X and Instagram
Strong communication skills, with the ability to produce high quality visual communication pieces.
Strong people skills, with the ability to relate well to clients and colleagues.
The ability to work proactively and autonomously to deliver the best results for the business.
Capability to fulfil administrative tasks as required.
Permanent rights to work in Australia.
Capability for infrequent domestic and/or international travel as required.
Other desired skills:
Web development and coding knowledge and/or experience – ideally in WordPress, EDM development or general HTML/CSS/JS.
Multimedia skills such as audio/video editing or motion graphics.
Familiarity with Articulate Storyline as a training authoring tool
Knowledge and/or experience in product design and UI/UX.
As part of our team, you will enjoy the following:
Ample opportunity to expand your knowledge and capabilities, either on the job or by taking advantage of our study leave and compensation policies
A flexible working environment, encouraging work-life balance
Competitive remuneration with adjustments in line with inflation and personal performance
Our team is built on trust and respect, with a shared goal of providing valuable expert advice to our clients. We recognise great work and will give you the flexibility and resources you need to work to your highest standard.
Enquiries from employment agencies will not be accepted.
About Assetivity
Assetivity is a consulting and training organisation that specialises in physical asset management.
A hybrid management and engineering consulting organisation, we focus on making improvements to Engineering, Production, Maintenance and Supply Management processes and systems for organisations in capital-intensive industries.
This includes many leading, blue-chip, global organisations in the Mining and Mineral Processing, Oil & Gas, Utilities, Power Generation, Defence and Heavy Manufacturing sectors. We offer our services throughout Australia, as well as overseas.
Source: This is an extract from the company's own website.
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