Senior Paid Media Specialist – Join the ADME Advertising Team

📍 Melbourne | Full-Time

($90,000 - $110,000)

Are you a results-focused digital media expert who knows how to turn data into action? ADME Advertising – a full-service media agency with a dominant presence in the automotive and retail sectors – is seeking a Paid Media Specialist to elevate campaign performance and deliver real business outcomes.

Why Join ADME?

We don’t just run ads — we deliver strategy-led, ROI-driven campaigns for some of the most recognised automotive and retail brands across Australia. If you're looking for a role where your skills are valued and your results make a visible impact, this is it.

What You’ll Love About This Role:

Strategic Ownership – Help shape and refine paid media processes across platforms.

High Visibility – Your work will be recognised by leadership and directly contribute to client growth.

Supportive Culture – Join a collaborative, accountable, and experienced team.

Client Variety – Work across a high-performing portfolio of automotive and retail clients.

Key Responsibilities:

Plan, launch and manage paid media campaigns across Google Ads and Meta Ads (Facebook/Instagram) in line with strategic objectives.

Oversee the implementation and optimisation of conversion tracking, with at least 3 years of recent success using GA4 and Google Tag Manager.

Manage budgets effectively – monitor daily pacing, reallocate spend, and optimise for performance.

Collaborate with content, creative, and account teams to deliver cohesive, high-impact campaigns.

Provide regular performance reports with insights and strategic recommendations.

Monitor competitor activity and digital media trends to identify new opportunities.

What We’re Looking For:

4+ years’ experience managing performance-based paid media campaigns.

Proven expertise in Meta Ads Manager, including:

Campaign structuring, ad set configuration, and audience segmentation

Retargeting strategies and custom audience creation

Familiarity with Meta’s learning phase and performance optimisation techniques

Management of creative testing and ad copy variations

Minimum 3 years’ hands-on experience implementing and managing conversion tracking, including GA4 and Google Tag Manager.

Strong knowledge of Google Ads, including campaign setup, budget management, and performance tracking.

Proficiency in Google Ads Editor and data-led campaign optimisation.

Deep understanding of performance metrics, attribution modelling, and ROAS tracking.

Excellent communication skills and ability to work collaboratively across teams.

What You’ll Get:

The opportunity to work with a portfolio of high-profile automotive and retail clients.

A supportive, fast-paced environment that rewards performance and encourages growth.

Ongoing training and development to keep you at the top of your game.

Ready to take the wheel?

Apply now and join a team where results matter.