Graduate Digital Marketing Coordinator

Beaumaris North Primary School
Location: Beaumaris, VIC
Type: 6-Month Contract, 20 Hours per Week
Reports To: Community Engagement Sub-Committee, School Council

About Beaumaris North Primary School

Beaumaris North Primary School (BNPS) is a vibrant, community-centred public school offering the International Baccalaureate Primary Years Programme. With a strong focus on inquiry-based learning, BNPS provides a well-rounded education for students of all abilities in a nurturing and inclusive environment.

We offer a range of on-site services, including before and after school care, a canteen, and a uniform shop, with all profits reinvested back into student programs. Our holistic approach to education emphasises student wellbeing, mental health support, and access to qualified professionals. The school grounds are expansive and welcoming, with upcoming developments including a new, sustainable oval designed for both soccer and AFL.

Our specialist programs in the Arts, Music, Sport, Japanese and STEM are complemented by high-quality intervention and extension opportunities, ensuring every child thrives.

Position Overview

We are seeking a motivated and creative Digital Marketing Coordinator to lead the redevelopment of our school website and establish a strong online presence. This role is ideal for someone looking to make a meaningful impact within a values-led community, using their digital skills to enhance engagement with current and prospective families.

You’ll be responsible for developing and managing digital marketing campaigns and content that showcase the school’s unique programs and vibrant culture. Working closely with the Community Engagement Sub-Committee and school staff, you’ll play a pivotal role in shaping the school’s digital voice.

Key Responsibilities

Digital Campaign Management

● Plan, execute, and optimise multi-channel digital marketing campaigns

● Generate engagement and leads via social media and digital platforms

● Track and report on campaign performance, including budget management

● Use tools such as Google Ads, Meta Business Suite, LinkedIn Ads, and HubSpot (if applicable)

Content Creation & Website Management

● Lead the redevelopment of the school’s website to improve usability and engagement

● Create and manage engaging content including articles, blog posts, images and videos

● Ensure content is SEO-optimised and aligned with school values and messaging

Analytics & Reporting

● Monitor, analyse, and report on key marketing metrics

● Provide insights and recommendations based on data

Collaboration & Communication

● Liaise with educators and leadership to understand and communicate key value propositions

● Ensure all communications align with Department of Education and school policies

● Support the school’s strategic plan for community engagement

About You

Qualifications

● Currently completing or completed a degree in Marketing, Communications, Business or a related field

Experience

● Experience in a digital marketing

● Demonstrated ability to manage content and campaigns from concept to completion

Skills & Attributes

● Proficiency in WordPress or similar CMS platforms

● Excellent written and verbal communication

● Solid understanding of SEO and social media best practices

● Strong organisational and analytical skills

● Creative eye for design and storytelling

● Ability to work independently and collaboratively

Note: A valid Working with Children Check is required. BNPS will cover the cost and facilitate the application if needed.

Why Join Us?

A Unique Educational Environment - Join a Welcoming School Community Where Your Ideas Lead the Way

Be part of a supportive and inclusive school environment that values innovation and connection. We're on an exciting journey to modernise our community engagement—and you’ll be at the forefront of that transformation.

In this role, you'll be mentored by a team of experienced, executive-level marketing and business professionals, giving you the rare opportunity to build a standout portfolio and fast-track your career. Whether you're refining your skills or ready to take the next big step, you'll be supported every step of the way in a collaborative and purpose-driven environment.

● International Baccalaureate (IB) World School: The only local public school offering the Primary Years Programme

● Inquiry-Based Learning: Education tailored to every child’s strengths and interests

● Outstanding Academic Results: Consistently high NAPLAN performance

Supportive School Services

● Onsite canteen and uniform shop with profits going back into school programs

● 5-star rated before and after school care, run by familiar staff

● Access to therapy dogs, occupational therapists, and inclusion support

Specialist and Extension Programs

● Subjects include Art, Music, Japanese, Science, PE and Swimming

● Tailored support including MiniLit, MacqLit, GRIN, BEET, VHAP and more

● Robotics and enrichment opportunities for all learning levels

Engaged Community

● Active Parents and Friends Association

● Biannual school fetes, alumni programs, and regular parent events

● Buddy programs for students and parents to support new families

Celebrating Success

● Recognition of excellence across academics, arts, music and sport

● Strong student wellbeing focus through the Respectful Relationships curriculum and eSmart framework

Exciting Future Developments

● New sustainable oval with top-tier soccer and AFL pitches opening in 2025

● Spacious, modern grounds with five playgrounds for different age groups

Ready to join our community and lead the charge in transforming our digital presence?

We’d love to hear from you.