This is a fantastic opportunity to stamp your mark in this newly created role by developing and implementing the digital marketing strategy of a small B2B events company based in Queensland.

About PASA

Established for 25 years, the PASA brand has built a strong reputation as a market leader within the procurement industry running conferences, events, industry roundtables and training programmes supported by a proactive content driven publishing stream for procurement professionals throughout Australia & New Zealand.

The business owner and team work remotely and are based on the Gold Coast

About the role

Working remotely with our highly engaged small team, you will take responsibility for managing and growing the database of professional procurement contacts within ANZ in addition to developing and implementing an omni channel digital marketing strategy for promotion of our conferences, training and PASA Connect membership network.

Daily management of LinkedIn and other social platforms to identify opportunities and regular posting to these platforms to engage our target audience. (Strong emphasis on LinkedIn content and outreach)

Manage and expand Facebook organic audiences and engage in industry relevant groups.

Liaise with in house Graphic Designer to design and develop email campaigns

Develop and implement CRM strategies through various touchpoints to drive engagement, focusing on both customer acquisition and retention

Strong understanding of key reporting tools, such as Google Analytics

Website conversion analysis and recommendations to our web team.

Meet with our SEO agency to understand strategy and drive engagement.

A “think outside of the box" mentality to drive attendance at conferences, training and members network

About you

Minimum of two years working within an events business

Minimum of two years within a digital marketing background with experience managing and growing a CRM system (knowledge of Keap an advantage).

Ability to create CRM database audiences for targeted EDM campaigns.

Experience crafting EDM templates and scheduling campaigns.

Can build CRM workflow funnels and automations for upcoming events.

LinkedIn outreach and automation experience using 3rd party tools.

Ability to setup Zapier integrations and problem solve connection issues.

Ability to work with Wordpress forms and web hook Zapier integrations.

Deep knowledge of social marketing tools and platforms.

Ability to work independently and within a team.

B2B Experience an advantage.

Extensive training can also be available for the right candidates.

Please send a cover letter with your resume explaining in no more than 300 words why you might be right for the role and include details of your digital marketing experience together with your experience working within the events sector. No agencies please.