Results-Driven Facebook Ads Manager for Fencedropper.com

Location: Geebung Premises

Lightning Fence Droppers is an established, customer-focused business specializing in supplying our unique spring wire fence droppers to farmers, growers, and fencing contractors around Australia.

We are on a mission to boost product awareness and sales through social media channels as the most effective way to reach our customers and prospects throughout regional and rural Australia. As we expand, we are looking for a talented and experienced Facebook Ads Manager to spearhead our customer acquisition efforts on the Facebook platform.

We are looking for a highly skilled and analytical Digital Marketing Manager with a strong focus on Facebook (and Instagram) advertising to join our team. You will handle the strategy, execution, and optimization of all paid social campaigns on Meta platforms, with the primary goal of driving profitable sales and customer growth for Fencedropper.com. This is a direct role where you will have significant impact and autonomy.

Responsibilities:

- Campaign Strategy & Execution: Develop, launch, and manage end-to-end Facebook & Instagram ad campaigns, including campaign setup, ad set creation, and ad development (copywriting, creative briefing/choice).

- Audience Targeting & Segmentation: Conduct thorough audience research, find and build high-converting custom audiences, lookalike audiences, and interest-based targeting segments relevant to fencing products.

- Budget Management: Allocate and manage Facebook ad budgets effectively to maximize ROAS and achieve CPA targets.

- Performance Analysis & Reporting: Monitor key metrics (ROAS, CPA, CTR, Conversion Rate, etc.) daily, provide regular performance reports with actionable insights, and make data-driven decisions.

- Stay Current: Keep abreast of the latest Facebook advertising trends, platform updates, and best practices to ensure our campaigns stay innovative and effective.

- Collaboration: Work closely with our manager, SEO expert and web develop to align ad and messaging with overall marketing strategies and promotions.

What We're Looking For (Qualifications):

- Proven Experience: 3 years of firsthand experience managing Facebook & Instagram advertising campaigns, preferably in an e-commerce environment.

- History of Success: Proven ability to generate substantial sales growth and achieve strong ROAS through Facebook Ads. Be prepared to share specific examples and results.

- Platform Proficiency: Deep ability in Facebook Ads Manager, including Power Editor, Business Manager, and all ad formats (e.g., carousel, video, collection, lead ads).

- Analytical Skills: Strong analytical and critical thinking skills with the ability to interpret data, find trends, and make data-driven optimizations. Proficiency with Facebook Analytics and ideally Google Analytics.

- Creative & Copywriting Acumen: Ability to write compelling ad copy that converts

- E-commerce Savvy: Understanding of funnels, customer journey, and shopping carts. Experience with Shopify is a plus.

- Technical Aptitude: Comfortable with, conversion tracking, catalogue management, and troubleshooting.

- Organized, Diligent and competent to manage several campaigns simultaneously.

- Excellent Communication: Clear and concise communication skills, both written and verbal.

Bonus Points:

- Experience marketing products in related rural merchandise.

- Experience with other paid social platforms (e.g., Pinterest, TikTok).

- Familiarity with email marketing platforms such as HubSpot and Mailchimp and how they integrate with paid social.

- Google Ads experience.

Why Join Fencedropper.com?

- This is your opportunity to make a significant impact in a growing business.

- Build up your account management skills to equip you for an advertising career

- Competitive salary based on the applicant and performance-based bonus

- A supportive and collaborative team culture

If you believe you are the best Facebook Ads manager for us, we’d love to hear from you.

Please send:

1. Your resume.

2. A cover letter detailing:

- Your specific experience managing Facebook ad campaigns for e-commerce businesses.

- At least one example of a successful Facebook campaign you managed

- Any relevant rural e-commerce brand marketing experience