Are you looking to put your stamp on a completely new program of digital marketing for a national brand with 40 locations? Do you have what it takes to take a blank canvas and create and manage ad sets across Facebook and Instagram that will appeal to a large, yet very targeted client base?

KLR Communications is a strategic business development, communications and marketing consultancy headquartered in the Gold Coast. Servicing a national client base operating in exciting, secure and growing sectors, we have long-term contracts locked-in and more in the pipeline.

We are now looking to expand our team with a Digital Marketing Specialist who will lead Facebook Ads and digital marketing analytics for one of our cornerstone clients operating in the aged care sector.

Reporting directly to the Managing Director, you will work closely with our Graphic Designer on the establishment, ongoing management and optimisation of a whole new suite of Facebook Ads across 40 locations and a range of services. Managing a 6-figure budget that could be in the thousands per day, paid social is your domain and you will be comfortable with that ownership.

Working with our Google Ads Manager you will ensure the smooth integration of profile raising and client capture strategies across platforms, including the client’s website.

You will be a flexible team player and bring expertise in:

Setting up and optimising Facebook and Instagram campaigns. You will manage ad copy, audiences, pixels, and A/B testing.

The foundational establishment of profile raising and growth strategies through digital marketing.

Following standard operating procedures to manage this cornerstone account and the contributions of 40 business owners around the country. Your expertise will be integral to shaping these procedures.

The creative development process, including imagery and video, brainstorming hooks, writing copy/captions, identifying problems and solutions, and iterative creative development based on data.

Clear and structured communications and reporting on performance and ROI.

Analytics and tracking. You are data driven in your decision-making and understand how to interpret Facebook’s metrics to drive growth.

Experience working in WordPress, landing page optimisation and website analytics will be viewed favourably, as will working with collaboration and time recording tools such as Monday or Click-Up.

Starting at 3-days per week, this role coincides with the development of our client’s new website, ensuring all go-to-market strategies are integrated. You will get in on the ground floor and have influence on development so that digital marketing and analytics are integrated and high performing.

The location of the best candidate is flexible, and we support remote working. However, regular check-ins will be required and if you’re in the Gold Coast, then semi-regular in-person collaboration days with other local team members will be arranged, with lunch on us! If you’re not here, we’ll conference you in!

This role has the opportunity to grow to full-time with the addition of further clients on your book, or demonstration of your expertise across additional marketing activities.

Requirements:

Minimum 4-5 years’ experience working on high value Facebook Ads accounts and 2 years’ experience as overall account manager.

Experience establishing new campaigns and optimising ad spend to maximise ROI and lead generation.

Genuine care for clients in maximising their campaigns and providing understandable reports.

Self-motivated when working in a remote environment, integrity, and responsibility. The client budgets are too large to not be taken seriously.

The Benefits

Flexible start date between June and July.

Salary $80,000 - $90,000 pro-rata plus 12% superannuation

Hybrid opportunity to work remotely and in a central collaborative hub.

Great work / life balance.

Fun, passionate workmates who love a laugh.

An opportunity to work for a client in a sector making a difference.

If you are interested in this opportunity and your skill set matches the above criteria, please do apply ASAP.

Please note: Whilst we appreciate each and every application, due to the high level of interest, only successful applicants will be contacted. Thanks for your understanding.