Cape Byron Distillery – home of Brookie’s Gin and Cape Byron Whisky – is looking for an experienced, passionate Sales Executive to take the reins of our Northern Rivers territory. This is more than a sales role – it’s a chance to help shape the way our brand shows up in our own backyard.

We’re not looking for just another rep. We’re looking for someone who understands what makes our region special – and who wants to grow with a business that’s deeply rooted in the community.

About the Role

You’ll be the local face of Brookie’s Gin & Cape Byron Whisky – building strong relationships and bringing our premium, award-winning spirits to life in bars and bottle shops across the NorthernRivers.

Manage and grow a territory that includes Byron Bay, Ballina, Lismore, Murwillumbah, and the surrounding area.

Develop strong partnerships with local venues, retailers and distributors – both on- and off-premise.

Execute tastings, activations, and customer growth plans that reflect our brand’s values and vibe.

Help launch and scale new product releases – including limited-edition whiskies, RTDs, and innovation projects.

Collaborate with our Head of Sales and receive support from our in-house marketing and trade teams.

About You

You’re a self-starter who thrives on connection – whether it’s building a new relationship with a bar manager or turning a casual chat into a long-term partnership. You know how to sell, but more importantly, you care about what you’re selling and who you’re selling it to.

3+ years of liquor sales experience – spirits preferred, wine, beer or RTD considered.

Strong local knowledge and relationships across the Northern Rivers region.

Comfortable juggling key accounts and new business development.

Excellent time management, organisation, and self-motivation.

A genuine passion for craft spirits, sustainability, and storytelling.

Bonus points for hospitality, ambassador, or brand-building experience.

Why Join Us?

Competitive salary + super + car

Annual spirits allowance (yes, you’ll get to take some bottles home!)

An office amongst the rainforest in the hinterland of Byron Bay

Be part of a B Corp-certified business focused on sustainability and flavour

Work with a small, fun, values-led team

Apply Now

Ready to represent a brand born right here in the Northern Rivers?

If you’re passionate about premium spirits, love the region, and want to make a difference in a purpose-led business, we’d love to hear from you.