About the Business

At Southern Design Group, we provide a unique selection of architectural hardware to suit a variety of styles and budgets. We are a family-owned business and for close to 40 years, our specialists have been providing design conscious consumers with quality products.

Southern Design Group is the parent company to three architectural hardware brands:

Tradco (tradco.com.au)

Iver (Iver-life.com)

Bankston (bankston.com)

We have over 90 employees across Australia and New Zealand and foster an innovative, strategy focused, and progressive work environment. Our company vision is to offer the best consumer experience in the architectural hardware industry. We have a long history of retaining dedicated and experienced staff who reflect our strong values.

Respectful, I thrive in a diverse workplace, treat others with fairness and respect and expect the same in return.

Passionate, I am self-motivated, solutions focused and believe passion and innovation should be recognized.

Responsible, I consider the social and environmental impacts of business and strive to reduce those impacts.

Adaptable, I embrace change, continuously seek improvement, and remain open to new ideas and opportunities for growth.

About the Role

The role of the Digital Marketing Assistant is to manage the day-to-day operations, functionality, and content of multiple websites and other digital systems and platforms. It is also responsible for ensuring an optimal and seamless customer experience through consistent website performance, up-to-date content, and the integration of key digital tools and features.

This is a key role for someone who combines a strong grasp of web technologies, digital marketing content, and data analytics, with the ability to proactively identify and solve problems in a fast-paced digital environment.

Duties & Responsibilities

Manage and execute the day-to-day front-end operation and maintenance of multiple brand websites and regions

Monitor websites’ functionality to ensure they are delivering the desired customer experience

Support implementation of new functionality or solutions to drive conversion.

Be responsible for maintaining critical tools such as store locator, live chat, ZenDesk knowledge bank, wishlists, forms & subscribers.

Develop and maintain the website CMS ensuring all information / media is accurate and up to date and optimised for SEO

Manage delivery of new or updated online content (text, images, videos, links) and execute marketing content as directed, ensuring that information is current and integrated with messaging on other marketing channels.

Identify and communicate digital specific photography and asset needs when required

Implement recommendations from the SEO Strategy across all brand websites

Maintain a log of content updates, edits, and additions.

Support the Ecommerce Manager with administrative tasks in the planning, briefing, building of ad sets, optimisation and reporting of paid campaigns across various channels including Meta, Pinterest, LinkedIn & Google.

Support the Marketing Manager and the Ecommerce Manager with database management of diverse data sets, including product data entry for websites

Work with complex product data sets, exporting product data from our ERP system, updating and adding relevant data, checking and auditing data is correct and importing new data into our ERP.

Problem solve using complex data sets when an issue is identified on the website, identifying errors in data and rectifying.

Create and maintain accurate PIM data exports from our ERP system for customer use.

Support in uploading new and maintaining existing media files to the DAM system, including tagging of product SKUs

Organise and maintain filing management of images, files and resources for the marketing team using our DAM system

Ensure accuracy of data and integration with ERP

Produce accurate and timely monthly analytics reports by collating data from various sources in our online reporting platform (Whatagraph)

Use various tools to produce reports and analysis on digital efforts where required

Assist with various other required data and administrative tasks across SDGs digital systems and platforms, including our B2B Portal, ERP and CRM systems, and analytics and reporting.

Manage all credit card receipts and billing for digital platforms and paid campaigns

Required Skills and Experience

Essential

Recent Graduate with a degree in Digital Marketing (or similar) and/or 1-2 years of experience in a Website/Digital Assistant role

Enthused by a challenge, work quickly and efficiently and able to handle multiple tasks and competing deadlines

Excellent organisational skills

High attention to detail and ability to work with large data sets with accuracy

Proactive, with the ability to learn quickly and problem solve

Highly proficient in Microsoft Office: e.g. Word, Excel, PowerPoint and Website CMS systems

Desirable:

An interest and ideally experience in the architecture, interior design, building or architectural hardware market.