Position Title:
Digital and Marketing Automation Executive

Department:
Marketing

Location:
Adelaide, South Australia

Reporting Line:
Joao De Freitas (Dotted line: James Askham Levy)

Start Date:
ASAP

Position Purpose

Working as part of a global telecommunication organisation to achieve business and brand objectives. The role will participate in the launch and establishment of global brands, specialising in marketing and communication automation, owned, earned and paid digital and social media platforms. Working cross-functionally to support operations with mission critical communications from our HubSpot CMS platform is a key part of this role. In addition to shaping our market presence, this position serves the global company as the digital and social media expert for all campaigns and will be operating within a matrixed reporting system with national and international stakeholders, ensuring alignment with the organisation’s marketing and communications campaigns to our global customer base.

Key Responsibilities

HubSpot automation:

Act as HubSpot SME in the business

Set up automated communications in HubSpot

Build communication templates in HubSpot

Leverage CRM and marketing automation tools to create data-driven campaigns and customer journeys

Send marketing and operational communications from HubSpot

Build templates in HubSpot

Digital and demand:

Support the marketing function to oversee the entire paid digital marketing portfolio, ensuring optimal allocation based on performance metrics and strategic objectives daily

Manage and implement all search engine marketing (SEM) campaigns to increase visibility and conversations through paid search efforts

Develop and execute digital and paid media strategies to maximise ROI spend

Oversee the entire paid digital marketing portfolio, ensuring optimal allocation based on performance metrics and strategic objectives daily

Manage and optimize campaigns, implementing adjustments based on performance insights

Conduct competitor review of digital and social media efforts to understand strategies and present back on best practice

Create and execute a comprehensive social media strategy across platforms: META and LinkedIn

Social Media:

Build sharp, relevant editorial calendar to share across digital channels, ensuring regular beat of quality storytelling and real time content

Ensure copy is kept within the voice of the brand across all platforms

Collaborate with the campaign manager to produce high-quality creatives, animation and engaged content

Stay up to date with the latest market, industry trends and developments and use your knowledge to inform our content strategy

Escalate digital and social communications to operations and/as appropriate

Share data-driven insights with immediate and wider teams, tracking customer journeys through our digital estate and optimising for conversion

Monitor social media conversation and public perception, pro-actively address issues that may impact the organisation’s image and/or reputation

Customer satisfaction

Achieve high levels of internal and external stakeholder and customer satisfaction on day-to-day engagement

Productivity

Perform required duties and responsibilities with high efficiency and effectiveness

Achieve agreed upon KPIs and targets as set by Chief Marketing Officer

Quality

Demonstrate commitment to continuous quality improvement

Assist in the collection of information and data for quality improvement

All work produced and delivered to customers is of the highest quality

Confidentiality and privacy

Demonstrate an understanding and strict compliance with legislation, policies and procedures concerning confidentiality and privacy

Policy and procedure

Complies with CMVAS Group’s policies and procedures and all regulatory obligations within the company

Values and behaviours

Demonstrates and embodies the CMVAS Group core values and behaviours

Interpersonal Skills / Personal Attributes Required

Strategic Thinking: Ability to develop long−term plans and strategies aligned with business objectives and market dynamics

Effective Communication: Clear and concise in both written and verbal communication, capable of articulating ideas to diverse audiences

Collaborative: Works well within cross−functional teams and with stakeholders to achieve shared goals

Problem-Solving Skills: Proficient in identifying challenges, developing solutions, and making decisions based on data and insights

Leadership Qualities: Inspires and motivates teams, fostering a positive work environment and driving outcomes

Analytical Thinking: Strong ability to analyse data, interpret trends, and derive actionable strategies

Creativity: Innovative thinker who generates fresh ideas and approaches marketing challenges

Customer Focus: Dedication to understanding and meeting customer needs and expectations

Continuous Learning: Actively seeks to expand knowledge of industry

Creative, organized, and able to multitask in a fast-paced environment

A fast learner with a “get things done” attitude

Self-motivated and proactive, with the ability to work independently as well as part of a team

Qualifications and Experience

Experience: 3+ years of HubSpot administration and digital marketing

Demonstrated Success: Proven track record in developing and implementing comprehensive marketing strategies within the telecommunications industry

Digital Marketing: Strong background in digital marketing, including managing digital platforms, executing digital campaigns, and leveraging SEO and SEM strategies

Strong communication and numeracy skills

Excellent technical experience and knowledge: platforms inclusive of Meta, Google Campaign Manager, Google Ads, Google Analytics and automation tools

Benefits and Perks

Career Growth Opportunities: Benefit from pathways for career advancement and professional development within a dynamic and evolving industry

Gain International Experience: Opportunity to learn and gain exposure to international telecommunications markets

Competitive Remuneration: Enjoy a competitive salary and remuneration package

Make an Impact: Contribute to impactful projects and initiatives that shape the future of telecommunications services and enhance customer experiences

Supportive and Collaborative Team: Work alongside talented and diverse teams, fostering creativity and enjoying a supportive work environment