Overview:

We're looking for a proactive and detail-oriented Digital Content Specialist to manage and maintain our website content, ensuring it’s always accurate, up to date, and aligned with our SEO and conversion objectives. This is an exciting opportunity for someone early in their digital marketing career to deepen their experience in SEO, website performance, and conversion optimisation.

Key Responsibilities:

Own the management of all content on the website, ensuring accuracy, consistency, and regular updates across all pages.

Create, upload, and format new website pages within the CMS (Drupal).

Collaborate with the SEO agency to implement new content and updates that support organic search performance.

Brief and coordinate with external copywriters as needed, ensuring content meets SEO and brand guidelines.

Ensure all website content meets user experience (UX) and conversion best practices.

Assist in setting up and monitoring A/B tests and CRO initiatives to drive performance improvements.

Work closely with the Digital Performance Lead to identify content gaps, improve site structure, and report on performance.

Stay up to date on SEO and digital content trends, applying learnings to improve on-site experience.

Skills & Experience:

1–2 years’ experience in a digital marketing, website management, or content role (agency or in-house).

Familiarity with content management systems (Drupal preferred but not essential as training will be provided).

Understanding of on-page SEO principles and content formatting for web.

High attention to detail and ability to manage multiple content updates with accuracy.

Strong written communication and coordination skills.

Strong organisational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Proficiency in tools such as Meta Business Suite, Hootsuite, Google Analytics, Canva, Adobe Creative Suite, or similar, and experience liaising with external vendors and agency teams are valuable.

Bonus: Exposure to or interest in A/B testing tools (e.g., Google Optimize, VWO) or CRO tools (e.g., Hotjar, GA4).

Why us?

🌍 Work for the world’s largest equipment rental company

💰 Incentives up to $10,000 – Your hard work deserves recognition.

🛡️ Income Protection Insurance – Peace of mind for you and your family.

🌿 Wellness Day – Enjoy 1 extra paid day off each year to recharge.

🏅 AIA Vitality Starter Program – Earn rewards and discounts with major brands like Virgin Australia, UberEats, and Fitness First by maintaining a healthy lifestyle.

🛍️ Generous Employee Discounts – Save more with exclusive deals.

👥 $1,500 Employee Referral Program – Help us grow and get rewarded.

❤️ Employee Compassion Fund – Supporting colleagues in times of need.

🌍 Employee Resource Groups – Champion diversity, inclusion, and social impact.

🤝 Collaborative, Supportive Culture – Celebrate successes together in a team-driven, inclusive environment built on cooperation and shared achievement.

The Company

At United Rentals, our people are at the heart of everything we do. Backed by a global network, our local teams across Australia and New Zealand bring deep industry knowledge and hands-on experience to every project.

We proudly supply our customers with world-class equipment hire in earthmoving, shoring & propping and storage.

How to Apply

This is a terrific opportunity to work with a national leader and great people. If the Digital Content Specialist position sounds of interest, please click the ‘Apply’ button below to submit your resume and covering letter.

United Rentals

https://www.royalwolf.com.au/

https://www.unitedrentals.com/

All offers of employment are subject to drug and alcohol screening and national police check that is deemed satisfactory.