Dynamic Education Group Pty Ltd t/a Keystone College of Business & Technology (KCBT) is a registered training organisation in Perth (Western Australia) and Adelaide (South Australia). KCBT offers several training courses that are designed to open doors for students who want to advance in Draftsperson, project management, business, social media marketing and leadership and management, amongst other things. At KCBT, we are dedicated to quality education and strive to provide students with the best possible learning aids to help them achieve their goals.

We now have an exciting opportunity for a passionate and driven Marketing Specialist to join our dynamic team in a full-time capacity.

Responsibilities:

Undertake Market Research for STM (Selected Target Markets).

Prepare a detailed report on the profile of STM

Advise on the best marketing strategies for current courses for STM

Propose a media planning mix for each STM

Advise on the best marketing strategies for new courses for STM

Advise on the market preferences of possible courses currently not being delivered

Liaise with agents onshore and offshore

Travel to STM to better understand market behavior

Develop macro level marketing strategy and align with overall business objectives, supporting business growth and development

Communicate with staff and advise on promotional material content to align with STM behaviour and expectations

Communicate with prospective students to promote our courses if required

Research competitors activity and ensure our marketing strategies are relevant to a highly competitive environment

Interpret and predict current and future trends within STM

Support the Marketing Director where required

Required Skills and Attributes:

Bachelor's degree or higher qualification, and a minimum of 5 years of marketing experience may substitute a formal qualification;

At least 1 year of relevant work experience;

Experience in the Southeast Asian market is preferred but not essential.

Proficiency in English, Hindi, and Gujarati language abilities are preferable.

Excellent verbal and written communication skills;

Proven track record of successful marketing and branding campaigns;

Proficiency with software applications, including MS Office;

A strong sense of cultural awareness and the ability to work with people from different nationalities; and

Self-starter, energetic and pro-active.