About the Organisation

This established healthcare network supports over 7 million patient consultations annually, operating more than 80 medical and dental centres across Australia. Their growing in-house marketing team plays a key role in expanding access to general practice, urgent care, dental, skin, travel health, and recruitment services.

The Role

Reporting to the Head of Digital Marketing, the Paid Media Specialist will plan, implement, and manage digital campaigns across platforms such as Google Ads and Meta. The role focuses on both lead generation and brand awareness across multiple healthcare brands.

Key Responsibilities:

• Plan and manage PPC and Performance Max campaigns for 80+ service locations
• Oversee campaign budgets and forecast spending based on business needs
• Conduct keyword and audience research to enhance campaign performance
• Collaborate on landing page optimisation with internal teams
• Track and analyse results using Google Ads, GA4, Power BI, and Tag Manager
• Prepare data-driven reports to inform future strategies

Paid Social Media:

• Execute Meta ad campaigns for awareness, consideration, and conversion goals
• Refine targeting, write ad copy, and perform A/B testing
• Analyse campaign data and make adjustments to improve ROI

Collaboration and Innovation:

• Coordinate with teams across design, SEO, branding, and recruitment
• Stay current with trends and platform changes in paid media
• Contribute to process improvements and testing methodologies

Role requirements:

• Minimum 3 years of hands-on experience in SEM and paid social
• Proficiency with Google Ads, Meta Business Suite, GA4, Tag Manager, Power BI
• Strong analytical skills with the ability to interpret data effectively
• Experience in agency or multi-brand environments preferred
• Collaborative and proactive with strong communication skills
• Experience with SEMrush, HTML/CSS, or bid tools is advantageous but not required

If this opportunity sounds like you, hit apply!