At What Matters Agency, We partner with some of Australia’s most iconic hospitality groups & venues to bring their vision to life across content, strategy, and performance marketing. Whether it’s launching a viral TikTok campaign, scaling bookings through Meta Ads, or building full-funnel strategies that convert—we create work that moves the needle.

We’re a fast-growing team of creative minds, strategic thinkers, and performance specialists who care deeply about what we do. And now, we’re looking for a Paid Media Specialist who’s as sharp, hungry, and ambitious as we are.

You're here because you want more. More impact. More challenge. More momentum. You want to build brands that matter, work across industries that excite you, and see your strategies deliver impactful results.

WHAT YOU’LL BE DOING:

In this role, you’ll lead performance across some of Australia’s most exciting hospitality brands—driving growth, strategic thinking, and real results.

Launch and manage campaigns across Meta, Google Ads, and TikTok—from planning and testing to optimisation and scaling.

Take ownership of technical setups—manage tracking, GTM, GA4, pixel installs, custom conversions, and analytics.

Dive deep into the numbers—write strategic reports that explain, uncover, and drive decision-making.

Lead paid performance on client calls—clearly communicating wins, learnings, and recommendations.

Collaborate closely with the creative team—guiding ad concepts and edits based on performance trends.

Manage campaign timelines, assets, and budgets like a pro—project manage with clarity and control.

Troubleshoot performance issues with confidence and speed—you don’t panic, you problem-solve.

Bring a strategic lens to every campaign—whether we’re building funnels, testing hooks, or refining offer strategy.

WHO YOU ARE:

A paid media specialist with 2 years’ experience, previous experience in hospitality is a huge bonus.

Deep knowledge of Meta Ads, Google Ads, and TikTok Ads platforms.

You know your way around analytics, pixels, and tracking better than most.

You’re a natural communicator—comfortable presenting results, leading strategy convos with clients.

A strategic thinker with a creative edge—you get how storytelling, content, and conversion work together.

Detail-oriented and driven—you keep projects moving, results improving, and clients impressed.

Curious, ambitious, and constantly learning—always hungry to grow, test, and improve.

WHY JOIN WHAT MATTERS?

Work with top-tier brands—create campaigns that help shape the identity of Australia’s leading hospitality venues.

Be part of a high-performance team—you’ll join creatives, editors, strategists, and marketers who genuinely care about the work.

Build something that matters—your ideas won’t just be heard, they’ll be actioned.

We back our people—with mentorship, development, and the tools to level up.

Flexible setup—WFH, office days.

Clear path to grow—if you show up, deliver, and think big, the opportunities are here.

HOW TO APPLY:

If this sounds like your kind of role, we want to hear from you.

📩 Email [email protected] with the subject line: “Paid Media Specialist – [Your Name]”

Please include:

Your resume – Show us your experience so far.

A quick intro – Tell us what you’re about. It could be written, a Loom video, or even a deck.

Your work – Share campaigns you’ve led, results you’re proud of, or any links that showcase your thinking.

Your why – Why do you want to work with What Matters?

Note: Only successful applicants will be contacted due to the volume of enquiries.