Job Title: Digital Marketing Campaign Specialist – Automotive Sector
Employment Type: Full-Time
OTE: Up to $150,000 per annum (Base $80,000 - $85,000 + Commission)

About Us:

We are a high-performing and innovative automotive group known for our customer-first approach and strong digital presence. With a growing footprint and multiple dealerships under our banner, we’re focused on driving leads, conversions, and brand awareness through cutting-edge digital marketing.
As our business continues to expand, we’re seeking a Digital Marketing Campaign Specialist with a strong background in the Meta platform (Facebook & Instagram), Google Ads & SEO, and other social media channels to drive digital performance across our group.

What We Offer:

• Competitive salary package with high earning potential (OTE up to $150k)
• $80- $85k base salary + uncapped commission structure linked to lead and sales performance
• Work with a passionate and forward-thinking team in a fast-paced environment
• Support for ongoing learning and professional development
• Opportunities to work on exciting campaigns and grow with a leading automotive group

About the Role:

This role will see you take ownership of end-to-end digital campaign execution from strategy and implementation to reporting and optimisation. You’ll work across multiple dealership brands, designing campaigns that deliver measurable outcomes in lead generation, online traffic, and sales conversion.
This role will find you travelling from different sites within the group on a weekly basis, working with all the different site managers which means no two days will ever be the same!

Key Responsibilities:

• Plan, create, and manage paid ad campaigns on Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max), and other social platforms (TikTok, LinkedIn, YouTube etc.)
• Drive and manage SEO initiatives, including on-site optimisation, content planning, and keyword strategy to improve organic search visibility and rankings
• Collaborate with internal content and design teams to produce high-performing creative and ad copy
• Monitor performance metrics and deliver ongoing campaign insights, optimising regularly to exceed ROI targets
• Run A/B testing on creatives, audiences, and landing pages to improve lead quality and cost-efficiency
• Stay ahead of digital trends, platform updates, and best practices to keep campaigns competitive
• Align digital marketing initiatives with dealership events, sales campaigns, and OEM promotions

About You:

• 3+ years of hands-on digital marketing experience, ideally in the automotive or lead generation space
• Proven success managing Meta and Google Ads campaigns (certifications are a bonus)
• Strong SEO knowledge and experience using Google Search Console, Google Analytics, SEMrush, or similar tools
• Data-driven with strong reporting and analysis capabilities using Meta Business Suite, Google Ads, and Looker Studio
• Excellent written communication, attention to detail, and multitasking skills
• Highly motivated, with the ability to work both independently and collaboratively
• Automotive or retail experience highly regarded

Ready to Join Us?
If you’re a digital marketing expert who thrives on performance and results—and you’re ready to make a big impact in the automotive space—we’d love to hear from you.

Apply now with your CV and a short cover letter outlining your experience and why you’re the perfect fit for this.
Only short listed applicants will be contacted.