Join a small, growing construction business and help shape our marketing foundations.

We’re seeking a hands-on Marketing Specialist to develop and manage lead generation, content, and digital strategy for our masonry business based in Summerholm, QLD 4341.

About Us

Local Masonary is a proudly locally owned business delivering high-quality residential and commercial bricklaying projects across Brisbane, the Gold Coast, and South East Queensland. Our team is committed to craftsmanship, strong site safety, and dependable delivery for our building partners.

As our business grows, we're investing in marketing capability to enhance brand visibility, attract new clients, and create a consistent company presence across print and digital formats.

About the Role

We're looking for a Marketing Specialist to lead the development and execution of practical marketing strategies that support our long-term business growth. This is a hands-on role where you'll shape the company's messaging, support lead generation, and introduce structured marketing systems in a small, collaborative team.

As this is a foundational role, you’ll have the opportunity to establish essential marketing systems from the ground up — including our first digital presence.

This role offers a rare chance to work directly with our company directors in a small, family-run team. You’ll have both autonomy and direct influence.

Your work will directly support our business expansion and help generate quality leads for our services.

What you’ll be doing

Create and execute end-to-end marketing plans to support business growth

Set up and maintain CRM and email workflows to nurture leads and streamline communication

Plan and manage Google Ads and Facebook/Instagram advertising

Optimise campaigns using A/B testing across ads and email

Create marketing content (digital and print) for lead generation and brand consistency

Support and manage marketing content, signage, and branded documentation for internal use (e.g. site signage, uniforms, business documents), whenever they are needed

Track and report on campaign performance using Google Analytics

Support business development through targeted local area marketing and lead capture initiatives

What you’ll bring

3–5 years' experience in marketing, with a strong understanding of digital and foundational marketing principles

Hold a current White Card, or willingness to obtain

Hold a current valid driver’s licence (for occasional site and supplier visits)

Confident working independently

Strong initiative and the ability to build marketing systems from the ground up

Comfort with hands-on content creation (e.g. social media, basic visuals, copywriting)

Hands-on experience with ad platforms, email systems, and CRM tools

Excellent writing and communication skills

Organised, self-driven, and comfortable working in a small business

Nice to have

Familiarity with trades, construction, or other B2B service industries

Experience building digital presence for businesses without an existing platform

Strong lead generation mindset and local marketing experience

The details

Full-time, permanent role

On-site only – based in Summerholm, QLD 4341

The successful candidate will work from our business location Monday to Friday during standard business hours.

Apply now

Send your CV and a short cover letter outlining your relevant experience to: [email protected]