The Role

We’re looking for a Digital Marketing Specialist/Lead to own and scale our paid search and social channels across global eCommerce brands. This mid-senior level role is perfect for someone with 4–6 years of experience who’s ready to step up, drive results, and help shape the future of a fast-growing DTC business.

You’ll lead performance across Meta Ads and Google Ads, with a strong focus on eCommerce acquisition and efficient CAC. You’ll be stepping into a solid foundation with a 2–3 month handover from our current freelancer, plus strategic guidance from a senior performance consultant (10+ years of experience).

We’re looking for someone who’s deeply familiar with the eCommerce landscape — from product feeds and attribution models to testing new channels and scaling acquisition campaigns.

What You'll Do:

Manage and optimise paid campaigns across Google (Search, Shopping, YouTube) and Meta (Facebook/Instagram).

Own the paid acquisition roadmap across AU, UK, FR and beyond.

Test and scale new acquisition channels (e.g. Pinterest, TikTok, programmatic, affiliates) to discover growth opportunities.

Manage and optimise product feeds (Google Shopping, Meta), using tools like DataFeedWatch or Feedonomics.

Set up and manage conversion tracking, pixels, and custom events via Google Tag Manager.

Plan and execute A/B tests on creative, copy, audiences, and landing pages.

Monitor CAC, ROAS, LTV and conversion rates — and communicate clear insights to the wider team.

Work cross-functionally with brand, content and retention teams to ensure aligned, full-funnel performance.

What We're Looking For:

4–6 years of hands-on experience in a digital performance role — eCommerce experience is highly desirable.

Strong knowledge of performance channels in a retail/DTC environment.

Proven track record managing and scaling Meta and Google Ads with strong performance outcomes.

Advanced experience with:

Google Ads & Meta Ads

Google Tag Manager (GTM)

GA4

Shopify

Klaviyo

Feed tools like DataFeedWatch, Feedonomics, or

similar.

Analytical mindset and confidence interpreting attribution models, funnel performance, and audience insights.

A test-and-learn approach — always iterating, experimenting, and problem-solving.

Clear communicator who can bring others along for the ride.

Why Join Us:

Take the performance lead across three growing eCommerce brands: ConfidenceClub, Invizi, and Nundies.

Hybrid work: blend WFH flexibility with 2–3 days of team time in Bondi Junction or a Sydney coworking space.

Global reach — already live in AU, UK, and France, with more markets launching soon.

Backed by a skilled team, with a smooth transition from our current freelancer and support from a senior consultant.

Make a meaningful impact helping people live more confidently and comfortably.

$100K+ super starting salary, with opportunities for growth.

-----

As the leading D2C continence aid supplier in Australia and with recent expansions into European markets—including the United Kingdom and France—ConfidenceClub is revolutionising the incontinence industry. But we’re not stopping there!

Our new brands, Invizi and Nundies, are set to shake things up even further. With BIG plans for global expansion in 2025 and beyond, we’re looking for a smart, proactive, and curious Digital Marketing Specialist to help fuel our next phase of growth.

This mid-level role is ideal for someone who has solid experience running paid social and search campaigns and is now ready to take more ownership — with support, mentorship, and plenty of runway to grow. If you're data-driven, creative-minded, and love to experiment with new growth channels, we want to hear from you.

About ConfidenceClub & Invizi:

Founded in 2016, ConfidenceClub has transformed how people with incontinence (or their carers) shop for continence aids, delivering high-quality products discreetly and directly to their door.

Our exceptional customer service and premium-quality products set us apart. We're on a mission to ensure that millions of people worldwide feel empowered, comfortable, and confident.

With Invizi and Nundies now expanding our impact, there’s never been a more exciting time to join our team. As we scale into new markets, you’ll play a key role in helping us find new wearers and deliver efficient growth.