Marketing Manager – HelloCentre
Location: Melbourne

Job Type: Full-time

About HelloCentre:
HelloCentre is an innovative, AI-powered convenience call Centre designed to improve the way Australian contact government departments. Our platform reduces wait times and enhances the customer experience by connecting users directly with government services. HelloCentre focuses on providing efficient, official solutions, ensuring that individuals can access critical services like Centrelink, ATO, Medicare, and more, with ease and reliability. We are a market-leading telecommunications service aimed at delivering seamless connections between and government, and we are looking for a Marketing Manager to lead our marketing efforts and enhance our brand presence.

Role Overview:
We are seeking an experienced, highly motivated Marketing Manager with a strong telecommunications and official service background to lead and execute strategic marketing campaigns for HelloCentre. The ideal candidate will have a proven track record in managing and optimizing marketing strategies, building brand awareness, and driving customer acquisition, specifically within the telecommunications or similar highly-regulated sectors. This role will involve both digital and traditional marketing efforts, focusing on enhancing HelloCentre’s visibility, credibility, and user base while positioning us as a trusted, authoritative platform in the Australian market.

Key Responsibilities:

Develop and Execute Marketing Strategy: Lead the development and execution of integrated marketing strategies aimed at increasing HelloCentre’s brand awareness, user acquisition, and engagement, with a focus on official services and telecommunications.

Brand Positioning and Awareness: Establish and reinforce HelloCentre as a trusted, official platform for government communication, differentiating it from entertainment and other non-official apps in the marketplace.

Digital and Traditional Marketing: Drive multi-channel marketing campaigns across digital platforms (social media, search, email, SEO/SEM, etc.) and traditional marketing channels (TV, radio, outdoor advertising) to increase visibility and user base.

Lead Generation & Customer Acquisition: Develop and implement customer acquisition strategies, using data-driven insights to optimize lead generation, drive conversions, and grow HelloCentre’s user base, focusing on both B2C and B2B segments.

Cross-Functional Collaboration: Work closely with product, legal, and customer service teams to ensure marketing efforts align with business goals, regulatory requirements, and customer expectations.

Stakeholder & Partner Engagement: Build and maintain relationships with key partners such as government bodies, media, telecommunications agencies, and digital influencers to amplify HelloCentre’s reach and credibility.

Performance Analytics & Optimization: Continuously track and measure campaign performance, adjusting strategies to optimize ROI and KPIs. Leverage data to improve marketing efforts and better meet the needs of target audiences.

Content Strategy & Thought Leadership: Lead content development and positioning efforts to communicate HelloCentre’s value proposition clearly, including thought leadership pieces, case studies, and user testimonials.

Team Leadership & Development: Lead and mentor a small, dynamic marketing team, providing guidance, feedback, and career development opportunities. Foster a collaborative and results-oriented team culture.

Key Requirements:

Experience: 3+ years of experience in marketing management, with a strong background in telecommunications, official services, or technology-driven customer solutions. Experience in managing B2B and B2C campaigns is essential.

Strategic Leadership: Proven ability to lead marketing teams, set strategic direction, and deliver impactful results across multiple channels.

Telecommunications & Official Services Knowledge: Experience in marketing official platforms, government services, or highly-regulated sectors, with a clear understanding of compliance, data privacy, and consumer trust-building.

Campaign Management: Strong expertise in end-to-end campaign management, from conceptualization to execution, monitoring, and optimization.

Data-Driven Approach: Proficiency in analyzing marketing data, measuring campaign success, and optimizing strategies based on key performance indicators (KPIs).

Cross-Channel Expertise: Expertise in digital and traditional marketing channels (social media, SEM, SEO, email marketing, PR, and offline media), with a focus on driving measurable results.

Team Management: Demonstrated experience in leading, mentoring, and developing marketing teams to achieve business objectives.

Communication Skills: Excellent written and verbal communication skills, with the ability to develop clear, compelling messaging for diverse audiences.

Project Management: Strong organizational and project management skills, with the ability to prioritize and meet deadlines in a fast-paced, dynamic environment.

Education: A Bachelor’s degree in Marketing, Communications, Business, or a related field. Relevant certifications or further qualifications are a plus.

Benefits:

Competitive salary and benefits package.

Flexible working arrangements, with the option for remote work.

Opportunity to work with an innovative and rapidly growing company in the telecommunications and government services sector.

A dynamic, collaborative work environment that encourages professional development and career growth.

Employee discounts on various services and products.

How to Apply:
If you are an experienced marketing leader with a passion for official services and telecommunications, we encourage you to apply. Please submit your resume and a cover letter outlining your experience and why you are a good fit for HelloCentre to hellocentre.com.au