ABOUT THE GALLERY – ABOUT OUR TEAM

The National Gallery is one of Australia’s leading visual arts institutions. The National Gallery is based in Canberra and is a vital part of the Australian cultural landscape. Our Purpose is to collect, preserve, promote and share the national collection of art. The Vision of the National Gallery is to be the international reference point for art in Australia, inspiring all people to explore, experience and learn. Our Values include Boldness, Integrity, Respect and Excellence.

WORKING AT THE GALLERY

When you work at the National Gallery you will be exposed to some of the world’s leading Australian and international art and artists. We are located in the National triangle on the waterfront and your lunchtimes can be spent in our beautiful sculpture garden or around Lake Burley Griffin.

We support flexible working practices, including working from home, and you will have access to low-cost, onsite car parking.

The National Gallery is committed to the health, safety and wellbeing of our people and we expect our people to share this commitment and work safely at all times.

We value the contribution that a diverse workforce brings and encourage people from a diverse background to apply. This might include identifying as First Nations peoples, people with a disability, culturally and linguistically diverse people and LGBTQIA+ people.

WHAT YOU WILL GAIN FROM THE EXPERIENCE - OVERVIEW OF THE ROLE

The National Gallery is seeking a senior marketing and tourism officer to join its dynamic Marketing team in the Marketing, Communications and Visitor Experience Portfolio. In this role you will deliver significant audience engagement outcomes for the National Gallery with responsibility for managing email marketing, developing and implementing tourism strategies and supporting marketing activity for major exhibitions and displays, public programs and learning, commercial partnerships and operations, foundation and membership.

Working closely with the Marketing Manager, this position helps to set priorities to achieve the National Gallery’s strategic goals.

The successful candidate will be responsible for:

• strategic planning, production and delivery of advertising and promotional materials
• managing the Gallery’s direct email marketing, including automations, training, CRM integrations and managing marketing contacts
• developing tourism marketing campaigns and initiatives including, maintaining relationships with industry stakeholders, managing industry briefings and representation at key tourism events

This position of Senior Marketing and Tourism Officer role is an ongoing full-time role in the Marketing team.

THE KEY DUTIES OF THE POSITION - WHAT WILL YOU DO? – DUTY STATEMENT

In accordance with the APS 6 work level standards, you will:

• Provide expertise and technical knowledge required to manage the Gallery’s direct email marketing, including automations, integration and training with other program areas of the Gallery.
• Innovate and deliver tourism initiatives which drive visitation from interstate and international markets and raise the profile of the National Gallery, its exhibitions and events.
• Deliver marketing campaign activity across print, digital, radio, TV, outdoor, edm and other channels for National Gallery exhibitions and programs ensuring high quality execution and timely delivery of material.
• Provide specialist advice for marketing strategies, departmental goals and participate in the Gallery’s initiatives and activities as required.
• Work collaboratively with the Marketing and Partnerships Team to develop tourism networks and secure strategic cross promotions, delivering cooperative marketing opportunities and relationship management with relevant industry operators.
• Coordinate the National Gallery’s tourism briefing on events, represent the Gallery at key industry events and submissions to relevant award and accreditation programs.
• Liaise with departments across the National Gallery to coordinate opening event invitation mailings including the collation of lists, database updates and management of RSVPs ensuring effective processes are followed.
• Undertake complex work, under limited supervision to support the marketing department including coordinating promotions, events, administration and research projects.

ELIGIBILITY:

Citizenship – To be eligible for employment with the Gallery, you must be an Australian citizen.

Police Check – to be eligible for this role you must complete a police check.

ADDITIONAL INFORMATION - Qualifications, Certifications and Registrations

Role specific mandatory qualifications certification and/or registrations include:

▪ Experience and/or qualifications in Marketing, Communications, Business or related discipline will be an advantage.

HOW TO APPLY

To apply for this role please go to the National Gallery's Careers portal

You should provide a tailored CV (maximum of three pages) along with a statement of no more than two pages that outlines your skills, capabilities and experience, against the information above.

In your statement response you should keep in mind the capabilities and behaviours required to be successful for this role, as identified in the information above. Try not to duplicate information that can be found in your CV but do highlight any specific examples or achievements that demonstrate your ability to perform the role.

An order of merit may be established from this selection process and may be used to fill future identical vacancies over the next 12 months. Selection may be based on application and referee reports only. If you do not wish to be added to an order of merit, please notify us in your application.