Tasks & Responsibilities:

Managing Tasks:

• Leadership & Team Management: Lead the marketing team, ensuring effective task allocation and professional development.
• Cross-Functional Collaboration: Collaborate closely with Business Development, Sales, Product, and Compliance teams to align marketing strategies with business objectives.
• Team Leadership & Strategy Delivery: Contribute to the leadership and management of the marketing team, ensuring the successful delivery of both established and emerging marketing strategies.
• External Supplier Management: Manage relationships with external suppliers as needed.
• Stakeholder Management: Work effectively with various departments and partners to achieve marketing goals.

Marketing Tasks:

• Marketing Strategy & Planning: Develop and implement comprehensive marketing strategies to drive revenue growth, expand market presence, and enhance brand recognition.
• Brand Management & Positioning: Ensure consistent brand identity across all communication channels and develop strategies for brand positioning.
• Marketing Campaign Management: Plan, execute, and monitor the effectiveness of multi-channel marketing campaigns, including digital marketing, PR, events, and partnerships.
• Content & Creative Development: Oversee the creation of engaging content for blogs, social media, videos, banners, flyers, and standees.
• Performance Marketing: Manage and optimize advertising budgets on platforms such as Google Ads, Facebook Ads, SEO, and SEM.
• Customer Insights & Data-Driven Marketing: Analyze customer data to optimize marketing campaigns and increase conversion rates.
• Partnership Marketing: Develop and execute partnership campaigns with strategic partners, including banks, educational institutions, and agencies.
• PR Planning: Identify, develop, and implement PR plans to achieve revenue goals and enhance engagement opportunities.
• Marketing Materials Creation: Create marketing materials such as banners, videos, flyers, and standees.
• Content Writing: Produce content for blogs and social media posts.
• Article Research & Writing: Conduct research and write informative articles.
• Keyword Research: Perform keyword research to support business goals.
• Customer Journey Management: Develop strategies to create a consistent and engaging customer journey.

Requirements:

Must-Have Criteria:

• Marketing Leadership Experience: At least 5 years in marketing, with a minimum of 2 years in a managerial role.
• Leadership & Team Management: Proven experience in leading, training, and developing a marketing team.
• Communication & Presentation Skills: Excellent communication skills with the ability to present clearly and persuasively.
• Creative & Strategic Thinking: Strong ability to combine creativity with strategic planning for effective marketing campaigns.
• Digital Marketing Knowledge: Deep understanding of digital marketing, including Google Ads, Facebook Ads, SEO, SEM, social media, and email marketing.
• Data Analytics & Performance Tracking: Proficiency in tools like Google Analytics, Google Search Console, and CRM systems.
• Bilingual Proficiency: Fluent in both English and Vietnamese for effective communication with domestic and international partners.
• SEO Expertise: Comprehensive understanding of on-page and off-page SEO.
• Team Player: Collaborative attitude with a proactive, "can do" approach.
• Work Under Pressure: Ability to thrive in a fast-paced environment and handle pressure effectively.

Good-to-Have Criteria:

• Multi-Regional Marketing Experience: Experience in executing marketing strategies across multiple international markets.
• Project Management: Skilled in managing multiple marketing projects and coordinating with various teams.
• Entrepreneurial Spirit: Creativity, innovation, and an entrepreneurial mindset.
• Stakeholder Management: Experience in managing relationships with various stakeholders.
• Innovative Marketing: Ability to implement innovative marketing strategies, especially in a fintech environment.
• CRM & Automation Tools: Familiarity with CRM and marketing automation tools like HubSpot, Marketo, etc.
• Influencer & Affiliate Marketing: Experience with influencer marketing and affiliate marketing strategies.

Benefits

• Salary range: starting from 68,000 AUD per year
• Attractive bonus and benefits (discussed at interview)
• Celebrate for employee's birthday, organize "Happy Hours" each month
• Training opportunities from experts in the fields
• Dynamic and creative environment
• Professional development & skills training