Marketing Manager

Gradability PTY LTD

Management (Marketing & Communications)

Full Time

$110,000 – $120,000 per year

Location: Brisbane CBD QLD, Australia
Reporting to: Chief Operating Officer

About Us

Founded in 2005, Gradability has long been a market leader in delivering specialised training programs designed to enhance graduate employability in Australia. Our vision is that every graduate should have the skills and opportunity to pursue the career of their choice. Everything we do is about helping our customers achieve their career goals, from graduates entering the Australian workforce for the first time to clients needing to upskill or considering taking on a new role in a different work stream.

What You'll Do

As our Marketing Manager, you will be critical in driving strategic marketing efforts to support Gradability’s growth and manage day-to-day operations. This hands-on role is ideal for someone ready to lead end-to-end—from strategy to execution.

Core responsibilities include:

• The ability to develop and execute comprehensive digital marketing strategies across several business areas that align with business goals. This includes the effective planning and delivery of marketing campaigns, content, and marketing initiatives to generate leads and drive customer engagement.
• Possess strong skills in creating, curating, and managing content across various digital channels. This includes writing compelling copy, overseeing multimedia content, and ensuring consistency in brand messaging.
• Hold in-depth knowledge of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) techniques such as keyword research, on-page and off-page optimisation, and managing paid search campaigns to drive organic and paid traffic.
• Proficiency in analysing data to track performance, identify trends, and make informed decisions. This involves using tools like Google Analytics, SEO software, and CRM systems to measure campaign effectiveness and ROI.
• Expertise in managing social media platforms and executing social media campaigns.
• Managing external contractors, agencies, and freelancers to deliver high-impact marketing initiatives.
• Taking ownership of the marketing budget, ensuring the optimal allocation of resources.

Core Competencies:

• A natural leader who can collaborate cross-functionally across several teams and influence stakeholders.
• Exceptional project management and prioritisation skills to deliver results in a fast-paced environment.
• A problem-solving mindset with a positive, outcome-oriented approach to navigating challenges.
• Strong communication skills and the ability to engage with senior stakeholders.
• A curious, adaptable mindset and a great sense of humour (we value positivity and collaboration!).

Professional Experience:

We are searching for a marketing powerhouse with:

• Minimum of 3+ years’ experience in the same or similar role.
• Proven success in delivering growth-focused marketing campaigns and strategies.
• Experience in managing events, expos, and webinars to expand brand presence and awareness.
• Proficient in digital marketing, including performance marketing, social media, and marketing automation.
• Strong skills in social media planning and implementation, content creation, and leveraging social media analytics to optimise brand awareness and performance.