About Us

Australian Technical College Western Australia is one of the leading Registered Training Organisations in Western Australia. Ranging from Certificate IV level to Graduate Diploma Level, we provide quality vocational training that specialises in Business, Leadership & Management, Hospitality, Commercial Cookery, Community Services, Information Technology, and Civil Construction Design. We are located in the heart of the Perth CBD, with easy access to public transport and all amenities, and our second campus is located in Sydney. Due to the continuous growth of the college, the following exciting opportunity has arisen for an experienced and passionate candidate to join our friendly team at our Perth Campus.

We support workplace diversity and value the contribution of people from diverse backgrounds, thus, we invite culturally and linguistically diverse candidates to apply and join us.

KEY RESPONSIBILITIES:

• Identify new market trends, and short- and long-term market forecasts and provide valuable ideas to support the college in the achievement of recruitment targets.
• Undertake market research, identify market potential, and assist in creating a market plan to attract new international student recruitment from the Onshore and offshore Markets.
• Develop and implement advertising campaigns across multiple media platforms including digital and social media, to support sales and recruitment objectives.
• Collaborate with internal and external teams (graphic designers, content creators, and media specialists) to produce marketing materials such as brochures, online ads, video content, and website updates.
• Identify and evaluate potential distribution channels for targeted marketing campaigns as well as advise on pricing strategies and promotional activities to maximize market penetration
• Maximizing the effectiveness of institutional relationships, representing the college at international student recruitment activities, and providing ongoing customer and market insights.
• Assist in the coordination and forward planning of the college's marketing strategies, implementing new promotional/branding opportunities.
• Supporting business development and growth with the formulation and implementation of marketing goals.
• Using data-driven marketing to optimize lead generation and convert sales opportunities.
• Supporting business development and growth with the formulation and implementation of marketing goals.
• Prepare and oversee monthly and yearly marketing reports for onshore and offshore markets.
• Analysing the report from various sources and using the data to improve recruitment of international students from Australia onshore.
• Assist offshore marketing campaigns when necessary.

Requirements:

• 1-2 years of proven experience in the education sector
• Experience in international student recruitment is preferred
• Digital marketing skills are preferred
• Need to have impeccable written and verbal communication skills.
• Have an eye for emerging trends and innovation.
• A confident and natural leader with strong influencing skills.

If you are a passionate and results-driven marketing professional looking to contribute to the growth of an innovative education provider, we would love to hear from you!

Please submit your resume and a cover letter outlining your relevant experience and how you can add value to our team.

Shortlisted candidates will be contacted for an interview.

We look forward to reviewing your application and welcoming you to Australian Technical College Western Australia!