The Company

A leading global healthcare organisation dedicated to improving lives through innovative treatments and patient-focused solutions. With a strong presence across the Asia-Pacific region, the company is expanding its digital capabilities to better engage consumers and healthcare professionals.

The Role

• Lead strategy and execution of regional digital campaigns across paid, owned, and earned channels, ensuring alignment with global strategy and local market needs.
• Plan and manage consumer awareness campaigns (e.g. disease awareness in obesity and related conditions) to drive public engagement and direct consumers to healthcare professionals.
• Collaborate across regions - acting as the key contact between the APAC COE, in-country teams, agencies, and the global headquarters in Copenhagen.
• Oversee paid media execution across key platforms including Meta, Google, Naver, TikTok, Reddit, and other social/digital channels.
• Guide website and content updates (Adobe Experience Manager, SEO/SEM best practice).
• Manage agency partnerships - from briefing and coordination to performance tracking and optimisation.
• Support influencer and digital leader initiatives, including mapping micro-influencers, establishing dashboards, training country teams, and building engagement infrastructure.
• Work with analytics SMEs to review campaign performance data, identify optimisations, and establish regional benchmarks for digital activity.
• Champion compliance and governance across all digital activity, ensuring campaigns adhere to pharmaceutical marketing regulations.
• Contribute to building the APAC COE, helping define frameworks, benchmarks, and best practices for digital execution.

Your Profile

• Extensive experience in digital marketing, ideally across consumer or FMCG industries with strong grounding in performance marketing. Experience within the pharmaceutical industry is essential.
• Proven ability to lead campaign strategy while remaining hands-on in execution.
• Deep understanding of social and digital advertising platforms (Meta, Google Ads, Naver, TikTok, Reddit).
• Experience managing multi-market campaigns and working with agency partners.
• Strong grasp of digital measurement and optimisation, comfortable using analytics and reporting tools (e.g. PowerBI, Google Analytics).
• Familiarity with SEO/SEM and content management systems (AEM experience a plus).
• Exposure to regulated industries such as pharma, healthcare, or financial services - with understanding of compliance constraints.
• Experience in influencer or micro-influencer marketing highly desirable.
• Excellent stakeholder management and cross-cultural communication skills.

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