ABOUT WINE YARRA VALLEY

Wine Yarra Valley is a non-profit member-based organisation that represents around 70 wineries and producers in this premium wine district one hour from Melbourne. As the peak industry body for Yarra Valley wine the organisation provides technical, marketing and advocacy support to wineries, growers and producers.

THE ROLE

Work with the General Manager and Administration & Finance Officer to ensure marketing, events and activities are delivered effectively and in a timely manner. Develop, manage, and report on events, social media and digital marketing campaigns.

KEY RESPONSIBILITIES

Website

Regularly update the website to keep it dynamic and engaging

Coordinate event and news content from producers for posting on the website

Develop, manage, and report on search engine optimisation / search engine marketing strategies

Oversee paid advertising efforts.

Consumer newsletter

Develop and manage content and distribution plan of electronic direct mail (EDM)

Ensure integration with website and social media

Actively source content from producers in line with content plan

Write content including feature articles where required

Social media

Regularly update the content management plan

Actively source content from producers

Increase following and engagement across all platforms in line with set objectives

Create strategic social media and digital media campaigns to increase and engage followers

Media and Trade communication

Increase profile of members and support them in increasing visitation to cellar door through effective marketing and social meeting

Assist in the planning and implementation of regional communications activities such as press releases

Coordinate media lists and report on media coverage

Work with key stakeholders to ensure a coordinated approach to marketing.

EVENTS AND PROMOTIONS

Specific activities include but not limited to:

Manage the Region's events in conjunction with the General Manager and associated sub committees

Guide the Committees in the development of marketing material and communication plans for all events

Book venues and contractors as required

Participate at events including the set-up and pack-down

Assist in the development and management of event budgets

Assist with the development and implementation of new regional events in line with the Marketing Plan

Assist with the coordination and execution of visitor groups into the region

Assist with the development of itineraries.

GENERAL

Provide secretariat support for Marketing Sub-Committee

Attend monthly Marketing Sub-Committee meetings

BEHAVIOURAL COMPETENCIES

The following behavioural competencies are essential to ensure we have the culture that supports us to deliver our best outcomes on behalf of our members and partners. These competencies are:

Teamwork and Communication – works in a cooperative way that embraces diversity of thought and looks to collaborate within and across the Association; communicates with positive intent internally and externally to optimise outcomes.

Adaptability – embraces change, innovation and demonstrates an ability to explore new ways of working; can see the links between their work and the strategic direction; is open to diverse ways of thinking and operating.

Personal Leadership – models the values and culture of the organisation through their own behaviours; provides and seeks feedback from others; take personal initiative to stay informed and contribute to WYV's strategy and initiatives.

Motivation – can self-motivate; takes responsibility for deliverables and managing own work; looks for personal development opportunities.

Initiative – gets involved in projects and work outside of immediate responsibilities; challenges the status quo and is focused on continuous improvement.

Problem Solving – takes personal responsibility when things are not working; takes ownership and accountability to promote solutions.

QUALIFICATIONS & SKILLS

The following qualifications and skills will be highly desirable:

Qualifications or demonstrated experience in marketing and event management or similar

A minimum of 1-2 years of marketing experience is required for this role

Wine knowledge/interest

Excellent written and verbal communication skills

Experience in digital marketing

Skilled in the Social Media platforms - Instagram, Facebook (& Meta Business Suite), LinkedIn

Familiarity with WordPress, Squarespace, Canva, CRM, eDMs

Proficient in Microsoft Office Suite

Ability and desire to work within a small team and strive for common goals

Ability to liaise effectively with a diverse range of stakeholders

High attention to detail along with strong planning and organisational skills

Ability to develop and manage event budgets