Purpose of the Role

The Marketing Executive / Social Media Manager will be responsible for planning, executing, and optimising marketing campaigns across digital and traditional channels, with a particular focus on building brand awareness, driving engagement, and generating leads through creative content and social media strategy.

Key Responsibilities

Marketing Strategy & Campaigns

• Develop and implement marketing campaigns aligned with business objectives.
• Coordinate promotional activities, events, and partnerships.
• Track, analyse, and report on campaign performance (ROI, engagement, leads).

Social Media Management

• Own and grow the company’s social media presence across platforms (LinkedIn, Instagram, Facebook, TikTok, X, etc.).
• Plan and schedule engaging, on-brand content (posts, stories, reels, videos).
• Monitor social media trends, community engagement, and competitor activity.
• Respond to comments, enquiries, and feedback promptly, maintaining a professional tone.

Content Creation

• Create compelling written, visual, and video content tailored to each channel.
• Work with internal teams (e.g., recruitment consultants, leadership) to source stories, case studies, and testimonials.
• Ensure all content reflects brand values, tone of voice, and diversity standards.

Brand & Communications

• Maintain consistency of branding and messaging across all marketing channels.
• Support internal communications (newsletters, events, staff engagement).
• Collaborate with external agencies, designers, and photographers where needed.

Skills & Experience

• Proven experience in marketing, digital marketing, or social media management.
• Strong copywriting and content creation skills.
• Proficiency in marketing and design tools (e.g., Canva, Adobe Creative Suite, HubSpot, Mailchimp, Meta Business Suite, Google Analytics).
• Understanding of SEO, paid social campaigns, and digital performance metrics.
• Excellent communication, organisation, and stakeholder management skills.
• Ability to balance creativity with data-driven decision making.

Personal Attributes

• Creative thinker with a proactive, can-do attitude.
• Passionate about brand storytelling and community engagement.
• Highly organised with strong attention to detail.
• Comfortable working in a fast-paced, collaborative environment.

Reporting & Structure

• Reports to: Head of Marketing / Director / CEO (depending on company structure).
• Works closely with: Recruitment consultants, business development teams, external suppliers.