Company Overview:

Bridgestone Projects is a leading luxury property development and investment group, specializing in creating distinctive living spaces in prime urban locations. With 40+ years of combined expertise, we deliver exceptional projects that blend innovation, design, and strategic insight, ensuring lasting value and uncompromising quality for our investors.

Position Summary:

We are seeking a highly experienced and strategic Senior Marketing Manager to lead the Group’s overall marketing strategy, covering both the multiple high-end development projects and the sales agency company. The position will focus on driving successful project launches, enhancing brand presence across diverse markets, and engaging key stakeholders. The ideal candidate will bring deep expertise in property development marketing, strong leadership and project management skills, and a proven ability to deliver creative, results-driven marketing initiatives that align with the Group’s business objectives.

Key Responsibilities:

1. Strategic Planning

Develop and implement comprehensive marketing strategies for each development project.

Define clear marketing objectives, KPIs, and execution timelines in alignment with project milestones.

Work closely with internal and external stakeholders to position each project according to its brand, design, and market profile.

2. Project Marketing Management

Oversee end-to-end marketing lifecycle from pre-launch to post-completion.

Manage the production of premium marketing collateral, including brochures, floorplans, videos, signage, display suite content, and digital assets.

Liaise with branding and creative agencies to ensure consistent brand messaging and visual identity.

3. Digital & Campaign Execution

Drive digital marketing initiatives across social media, SEO/SEM, Google Ads, EDMs, and paid media.

Ensure websites, landing pages, and lead capture tools are optimised and consistent with project objectives.

Monitor campaign performance and generate actionable reports for management and sales teams.

4. Budget & Supplier Management

Develop and manage marketing budgets per project and corporate brand initiatives.

Source, engage, and manage external vendors including creative agencies, media buyers, photographers, videographers, and event planners.

Track spend and ensure delivery is within budget and on schedule.

5. Stakeholder Collaboration

Work closely with Sales, Development, and Project Management teams to ensure aligned delivery of marketing and sales programs.

Support sales agents with timely marketing materials, lead nurturing strategies, and buyer communications.

Coordinate public relations, media briefings, launch events, and community engagement initiatives.

Key Qualifications:

Minimum 5 years of marketing experience within the property development in Australia.

Tertiary qualifications in Marketing, Communications, or a related field.

Proven track record in developing and delivering successful project marketing campaigns.

Strong understanding of the residential property development cycle and buyer journey.

Proficiency in marketing tools and platforms.

Excellent communication, project management, and stakeholder engagement skills.

Creative mindset with strong attention to detail and ability to manage multiple projects simultaneously.

What We Offer:

A dynamic and supportive team environment.

Opportunity to work on high-profile, award-winning property projects.

Career growth and professional development opportunities.

Competitive salary package commensurate with experience.