Are you a creative and experienced marketing professional with a passion for luxury hospitality? If yes, we can't wait to read your application for Aden Hotel’s Marketing Manager position!

ABOUT US

Aden Hotels includes the Clairfield Hotel, Gigi’s Restaurant and Jila Wellness in Mudgee and Terminus Apartment Hotel in Newcastle.

Our mission is to create incredible experiences that not only live with guests long after they have been with us but that they want to share with family and friends.

THE ROLE

The Marketing Manager will be responsible for developing and implementing our Group’s marketing plan and activities to increase brand awareness, communicate promotions to all relevant target markets, and assist with specific business marketing needs. This role will suit a creative thinker with exceptional communication skills, a passion for luxury hospitality, and the ability to build and nurture relationships with both internal teams and external partners.

Lead the Marketing Strategy – Develop and execute campaigns that strengthen our brand and drive business growth. Research and develop new opportunities within key target markets

Content & Brand Management – Oversee high-quality content creation for social media, EDMs, website, media articles and more.

Social Media & Digital Growth – Manage and grow Instagram and Facebook accounts with planned content calendars and paid ad campaigns. Manage PPC campaigns on Google & Bing.

Website & SEO – Keep our websites up to date, visually engaging, and optimised for search.

PR & Media – Build relationships with journalists, local tourism bodies and social media influencers to secure coverage for businesses in the Group.

Storytelling – Craft meaningful copy and tell engaging brand stories. You will be a wordsmith.

Events & Partnerships – Create and market engaging events for the hotel and look to build relationships with other local businesses.

Monitor Performance – Produce and analyse regular performance reports to evaluate the effectiveness of campaigns and identify areas for improvement. Manage the venue marketing budgets, track ROI and report on performance.

Brand Consistency – Drive brand consistency across all venues, from menus to signage and every customer touchpoint.

Continuous Improvement – Always seek new opportunities to enhance branding, marketing reach, and campaign performance.

You will work directly with the owners of the company and will have Gigi’s Restaurant Manager, Our Head Chef, Clairfield Hotel’s General Manager and Terminus Hotel’s Manager as your colleagues. You will have no direct reports.

ABOUT YOU

You are a creative, commercially minded professional who wants to own the end-to-end marketing function. Bringing fresh ideas to the table and executing them with precision excites you. You describe yourself as self-motivated, organised and outcome-focused, with a demonstrated ability to take ownership and deliver results.

You have a passion for luxury travel and fine food and wine.

You have at least 3 years’ experience in marketing under your belt, preferably in the hospitality or luxury goods sector. Ideally you will have a solid understanding of marketing strategy across hotels and restaurants.

Skills in Canva or Adobe Creative Suite are highly valued (though not mandatory), along with experience with Squarespace and Mailchimp.

You have exceptional verbal and written communication skills.

You are located in either Newcastle or Mudgee

You will be able to travel to Mudgee (or Newcastle if you live in Mudgee) and stay overnight once a month. We believe that engagement with the team and with the brands is important.

This is a flexible role regarding working location. There is a requirement to be on site for 2 - 3 days per week. You are also able to work from either property (Newcastle or Mudgee) 5 days a week if you choose to.

We are open to considering a part-time role to offer time flexibility for the right candidate. If this is something that interests you, please include this in your cover letter along with a brief summary of what would work for you.

ARE YOU READY TO APPLY?

Please send your CV along with a cover letter that answers both of the following questions -

Everyone has their own special skills. What is something unique that you will bring to the team?

Name one treatment option that we offer at Jila Wellness.

We understand that the wait can be hard. We will aim to respond to every applicant within 5 business days