eCommerce Growth Marketing Specialist (Paid Media)

Full Time, In Person - Bondi Junction Office

Muscle Mat is one of Australia's fastest-growing home and lifestyle brands. We've built a reputation for creating innovative lifestyle products that bring comfort and style into homes across the country and overseas. Over the past few years, we've seen rapid growth online and continue to expand our product range and customer base.

At Muscle Mat, we're passionate about delivering products that enhance everyday life and creating standout customer experiences. As we scale, we're looking for an eCommerce Growth Marketing Specialist to take ownership of our paid advertising performance and drive growth across all key platforms.

The Role:

Reporting directly to the CEO, you'll be responsible for:

Managing, scaling analysing, and optimising paid campaigns across Meta (Facebook/Meta), Google, TikTok, and other platforms, with clear ROAS targets.

Designing and overseeing high-converting funnels, including briefing and working closely with our web developer to test different landing pages, map customer journeys, and optimise conversion paths.

Auditing campaign performance and identifying opportunities to improve ROAS.

Running structured creative testing (ad copy, hooks, formats). Work closely with the creative team to brief and direct ad concepts based on performance insights and testing data.

Tracking budgets and ad spend, with ability to identify areas for improved efficiency

Collaborating with email/SMS, CRO, and product teams to ensure cohesive growth strategies.

About You:

Minimum 2-3 years proven experience managing paid campaigns across Meta, Google Ads. Extensive knowledge is required.

Demonstrated experience building and optimising full-funnel strategies with a strong focus on planning funnels, briefing landing page developers, A/B testing, and customer journey mapping

Proven track record of scaling spend while hitting ROAS targets.

Funnel & CRO mindset: ability to design acquisition journeys, not just run ads

A "growth operator" mindset: you want to see the impact of your work on the P&L

You want to take ownership: you'll run the growth engine end-to-end.

You enjoy working in a fast paced, energetic environment, and prefer working in an in-person office culture.

Why Join Muscle Mat?

Be part of a fast-growing Australian lifestyle brand with a driven, dynamic team.

Take ownership of our paid media strategy and make a direct impact on business growth.

Be rewarded for performance: competitive salary + up to 10% bonus structure tied to growth.

Join a high-growth brand with huge opportunity for advancement

Pay in line with experience

How to Apply:

Apply through Seek with your CV and Cover Letter outlining your suitability for the role.