About Us

Bay IT is a regional IT services and support business operating across three locations on the Bellarine Peninsula. We are expanding our operations and launching a new client‑facing marketing service tailored to local small businesses.

The Role

We're hiring a mid‑ to senior‑level Marketing Specialist to lead both our internal marketing and support for local business clients. This newly created hands‑on role will allow you to shape our regional brand while working strategically with clients.

Your responsibilities will include:

Develop and execute marketing strategies for all three Bay IT locations to drive customer acquisition and brand awareness

Manage digital marketing: social media, email campaigns, SEO, content updates

Creating promotional materials (flyers, signage, branded content)

Ensuring brand consistency across print and digital platforms

Plan and deliver seasonal promotions (EOFY, back‑to‑school, holidays)

Work with local designers, printers, and media partners

Monitor competitor activity and measure marketing performance

Developing tailored marketing plans for local business clients

Producing branded assets and managing their digital content

Analysing campaign results and providing actionable recommendations

You’ll be expected to juggle priorities, build strong relationships, and confidently deliver both creative output and measurable outcomes.

About You

You’re a strong communicator with a creative, strategic mindset and the ability to work independently across a broad range of tasks. You're comfortable working in a dynamic, regional environment and thrive in roles that combine leadership with hands-on execution.

What We’re Looking For

Degree in Marketing, Communications, or related field (IT/digital studies a plus)

5+ years of marketing experience, ideally in small business or retail environments

Proven ability to run campaigns from concept to execution

Client facing or consultancy marketing experience

Hands on with SEO, CMS, email marketing, and social media tools

Graphic design skills (Canva, Adobe Suite, or Figma)

Excellent writing and communication skills

Ability to translate technical IT services into engaging marketing messages

Desirable

Experience supporting regional/small businesses

Familiarity with WordPress or knowledge in coding

Ability to analyse marketing data and translate into strategy

Why Join Us?

Join a locally owned business with a supportive team

Take full ownership of a multi-channel marketing function

Play a key role in building a new client-facing service from the ground up

Make a tangible impact in the local business community

Work with autonomy, flexibility, and the chance to shape your role as we grow

Send your CV and a short cover letter to [email protected]. Applications close: 22 September 2025