At YOHKA, we’re redefining the boundaries of exploration, fitness, and adventure. Our mission is to inspire people to embrace a life of challenge and transformation through immersive and engaging experiences. Whether we’re designing cutting-edge events, building community connections, or pushing the limits of what's possible in fitness, we are united by our passion to lead, innovate, and excel.

Before diving into the job details, take a moment to understand a little more about our values and culture. If you're looking for a place where your energy, creativity, and passion for adventure are celebrated, YOHKA may be just the place for you.

What will you do?

As a Digital Media Specialist, you will be responsible for producing, managing, and optimising digital content across YOHKA’s platforms to grow brand visibility, engage audiences, and support event and apparel sales. You’ll work hands-on with social media, video, and content systems, ensuring YOHKA’s brand story is brought to life through compelling visuals, sound, and storytelling.

Here’s a closer look at your key responsibilities:

Content Production: Create high-quality digital assets including short-form videos, reels, graphics, animations, and photography for use across social, YouTube, and campaigns.

Social Media Execution: Manage the day-to-day publishing, scheduling, and optimisation of posts across YOHKA’s channels.

Video & Editing: Faciliate the capture and edit video content for YouTube, social reels, and campaign highlights, ensuring alignment with brand style and messaging.

Performance Analytics: Track, report, and optimise content performance using analytics tools to drive engagement, reach, and conversions.

Campaign Support: Work with the leadership team to execute paid ad campaigns, ticketing pushes, and merchandise promotions.

On-Site Media Capture: Support live event coverage by facilitating the photography, video, and real-time content creation.

Brand Consistency: Ensure all content adheres to YOHKA’s brand voice, visual identity, and creative standards.

Collaboration: Work alongside external creators, athletes, and influencers to amplify reach and storytelling.

What do you need to succeed?

We’re looking for someone who thrives in a fast-paced, creative environment and can blend technical skill with storytelling flair.

Proven experience in digital media, videography, photography, or social content creation.

Strong editing skills across video and design tools (Adobe Creative Suite, Canva, Final Cut, or similar).

Familiarity with YouTube, TikTok, Instagram, Facebook, and LinkedIn best practices.

A data-driven mindset with experience using analytics tools to measure and optimise results.

Strong organisational skills with the ability to manage multiple projects at once.

Excellent communication skills and a collaborative approach.

A passion for fitness, wellness, and adventure, and alignment with YOHKA’s mission and values.

Experience in live event content capture is highly desirable.

While formal qualifications are appreciated, we value experience, attitude, and a passion for innovation even more.

Growth & Progression

At YOHKA, we recognise that careers evolve. This role is designed with room to grow, both in skill development and responsibility. As the Digital Media Specialist, you’ll have opportunities to expand into areas such as channel ownership, campaign strategy, or leadership of creative projects as YOHKA continues to scale.

We want this position to appeal to someone who is motivated not only by creating great content today but also by building a pathway for future growth within our team.

What do we offer you?

At YOHKA, we strive to support and grow our people, offering competitive compensation, opportunities for development, and a workplace culture that prioritises inclusivity, creativity, and collaboration.

You’ll also have the chance to be part of an exciting journey as we continue to break new ground in the Health, Fitness, and Adventure industry.

If you’re passionate about fostering meaningful relationships, driving impactful collaborations, and contributing to a team of like-minded adventurers, we want to hear from you.

Apply now to join YOHKA on our mission to inspire, challenge, and transform!