Join a Proud WA Legacy with WATM Equipment
Supporting industries for 51 years – now expanding into new territory.

WATM Equipment is the latest chapter in the WATM Group’s proud 51-year history. Founded in 1974, the WATM Group became Western Australia’s trusted name in cranes, servicing, and support. Fast forward to 2023, and we’ve expanded our horizons. WATM Equipment was launched to deliver top-tier machinery solutions beyond just cranes.

Our philosophy is simple: Stack. Move. Dig.
We help businesses do the heavy lifting so they can focus on what matters most: getting the job done.

With 3 locations across Perth and the Pilbara, WATM Equipment is conveniently located in Bayswater.

Why Join WATM Equipment?

We’re a family business – no corporate red tape

Every day is different – enjoy variety and autonomy

Be part of a tight-knit team – where your contributions matter

The Opportunity

We’re looking for a Sales Manager with experience in Construction, Civil, Earthmoving Equipment, or Equipment Hire. This is your chance to join a growing team, make your mark, and help expand our presence across WA and NT.

You’ll spend most of your time on the road in Perth, with regular travel throughout WA (and occasional NT) to uncover new opportunities and build lasting customer relationships. With close support from our Group Sales Manager, you’ll have the tools and mentorship to succeed.

What You’ll Do

Drive sales of our nominated product range through solution-based selling, achieving set profit margins

Build and maintain strong, long-term customer relationships by understanding client needs and offering tailored solutions

Adopt a proactive, “hunter-gatherer” mindset to identify, pursue, and secure new business opportunities

Manage the entire “quote to cash” process efficiently and accurately

Oversee equipment deliveries with support from our Sales Coordinator, ensuring smooth handovers

Represent WATM at trade shows, industry events, and networking opportunities

Contribute to WATM’s strong safety culture and uphold our values of professionalism, honesty, and transparency

Consistently work towards achieving both individual and divisional KPIs

What You Bring

Practical knowledge of construction, civil, or earthmoving equipment (or related industries)

A strong sales drive with a proven track record of hitting targets

Excellent self-motivation and independence – you know how to manage your time on the road

Confident communication skills and the ability to build trust quickly

Strong negotiation skills that create win-win outcomes

A natural ability to foster and maintain long-term relationships

Learn more about us:
www.watmequipment.com.au
Connect with us on LinkedIn and Facebook

Ready to Apply or Want More Info?
We’d love to hear from you. Please note:

Only applicants with the right to work in Australia will be considered

No agency submissions will be accepted

Only shortlisted candidates will be contacted