Performance Marketing Specialist (Google & Meta Ads)

We’re a market-leading property investment company with nearly 30 years of experience helping Australians build wealth through strategic property investment. Our mission is simple: to educate, empower, and guide clients toward long-term financial security through property.

With a premium brand, a proven track record, and a positive and collaborative culture, we’re in a strong position for continued growth. We’re looking for a Performance Marketing Specialist to take ownership of our paid media strategy and deliver exceptional results.

As our Performance Marketing Specialist, you’ll work closely with our Marketing Director and our content creator to craft and execute impactful advertising campaigns. This role is laser-focused on paid advertising across Meta and Google, but we’re also looking for someone who can bring a broader marketing skill set to the table.

Key Responsibilities

Campaign Management:

Manage and optimise PPC campaigns across Google Ads, Bing Ads, and Meta Ads, including Display, Performance Max, and Lead Ads.

Create, strategise, and build new campaigns with measurable performance goals.

Develop A/B tests to optimise ad performance and landing pages.

Collaborate with Google and Meta reps to leverage account opportunities.

Budget Management:

Allocate and manage budgets to meet performance targets.

Monitor spend and provide actionable insights to optimise ROI.

Analytics & Reporting:

Deliver regular performance reports with meaningful insights.

Track campaign performance using tools like Google Analytics, Tag Manager, and Meta's ad tools.

Ad Creative & Strategy:

Work with our in-house marketing team to develop compelling creatives.

Keep across changes in platforms, policy updates, and emerging trends.

Targeting & Research:

Conduct keyword research and deep-dive audience analysis.

Use competitor insights to sharpen targeting and find new angles.

Collaboration & Growth:

Align with cross-functional teams to ensure unified campaign messaging.

Share learnings, challenge ideas, and help lift the performance of the broader team.

Bonus Points If You Bring:

Experience with LinkedIn and TikTok Ads

Nurture journeys and marketing automation (Salesforce preferred)

Website management and mid-level development skills

CRM experience

Conversion tracking and SEO (on-page, off-page, or technical)

Solid grasp of data analysis and reporting

Use of AI tools to boost workflow efficiency

Social media management and creative campaign strategy

Basic design and visual storytelling skills

What You’ll Bring

5+ years of hands-on paid media experience with Google and Meta Ads.

Sharp execution skills across biddable media, audience segmentation, and keyword strategy.

Proficiency with tracking and reporting tools like Google Analytics, Tag Manager, and Meta's platform.

A proactive mindset and a knack for making things happen without being micromanaged.

Strong communicator with a collaborative attitude and creative thinking skills.

Why Join Custodian?

Be part of a high-energy team in a rapidly growing business.

Play a lead role in shaping a high-performing marketing engine.

Competitive salary with plenty of opportunity for career growth.

If you’re ready to take ownership of paid media and help us push the limits of what’s possible in property investment marketing, apply now.