Media Specialist (Google & Meta Ads)

Join Queensland's Fastest Growing Home Builder – Avia Homes!

Avia Homes is revolutionising the building industry as Queensland’s fastest-growing home builder. Our mission is simple: to deliver Inspired Living by creating exceptional homes for our clients. Behind the scenes, our dynamic and collaborative team culture fuels everything we do. With a supportive environment, exciting growth opportunities, and a focus on innovation, now is the perfect time to join our expanding marketing team!

As a Media Specialist, you’ll work closely with our Marketing Manager and our team of videographers and designers to craft and execute impactful advertising campaigns. With access to top-tier creative content, you'll be set up to succeed. This role is laser-focused on paid advertising across Meta and Google, but we’re also looking for someone who can bring a broader marketing skill set to the table.

Key Responsibilities

Campaign Management:

Manage and optimise PPC campaigns across Google Ads, Bing Ads, and Meta Ads, including Display, Performance Max, Shopping, and Lead Ads.

Create, strategise, and build new campaigns with measurable performance goals.

Develop A/B tests to optimise ad performance and landing pages.

Collaborate with Google and Meta reps to leverage account opportunities.

Budget Management:

Allocate and manage budgets to meet performance targets.

Monitor spend and provide actionable insights to optimise ROI.

Analytics & Reporting:

Deliver regular performance reports with meaningful insights.

Track campaign performance using tools like Google Analytics, Tag Manager, and Meta's ad tools.

Ad Creative & Strategy:

Work with our in-house content team to develop compelling creatives.

Keep across changes in platforms, policy updates, and emerging trends.

Targeting & Research:

Conduct keyword research and deep-dive audience analysis.

Use competitor insights to sharpen targeting and find new angles.

Collaboration & Growth:

Align with cross-functional teams to ensure unified campaign messaging.

Share learnings, challenge ideas, and help lift the performance of the broader team.

Bonus Points If You Bring:

Experience with LinkedIn and TikTok Ads

Nurture journeys and marketing automation (HubSpot preferred)

Website management and mid-level development skills

CRM experience

Conversion tracking and SEO (on-page, off-page, or technical)

Solid grasp of data analysis and reporting

Use of AI tools to boost workflow efficiency

Social media management and creative campaign strategy

Basic design and visual storytelling skills

What You’ll Bring

5+ years of hands-on paid media experience with Google and Meta Ads.

Sharp execution skills across biddable media, audience segmentation, and keyword strategy.

Proficiency with tracking and reporting tools like Google Analytics, Tag Manager, and Meta's platform.

A proactive mindset and a knack for making things happen without being micromanaged.

Strong communicator with a collaborative attitude and creative thinking chops.

Why Join Avia Homes?

Be part of a high-energy team in a rapidly growing business.

Play a lead role in shaping a high-performing marketing engine.

Backed by elite creative content and a marketing team that knows how to execute.

Competitive salary with plenty of runway for career growth.

If you’re ready to take ownership of paid media and help us push the limits of what’s possible in home building marketing, apply now.