
Marketing Manager
Bentley College
Posted 4 days ago
About the role
As the International Marketing Manager at Bentley College, you will play a pivotal role in driving the college's marketing strategy and initiatives. This full-time position is based in our Melbourne office and offers the opportunity to make a significant impact on the college's growth and reputation within the local community.
What you'll be doing
Developing and executing comprehensive marketing campaigns to promote the college's programmes and services
Managing the college's branding, website, social media channels, and other digital assets
Conducting market research and analysis to identify new opportunities and trends
Collaborating with the admissions and student services teams to support student recruitment and retention
Monitoring and reporting on the effectiveness of marketing activities, making data-driven optimisations
Managing the marketing budget and ensuring efficient resource allocation
Staying up-to-date with industry best practices and implementing innovative marketing strategies
What we're looking for
Minimum 1-5 years of experience in a marketing management or leadership role, preferably in the education or professional services sector
Demonstrated expertise in developing and implementing multi-channel marketing campaigns
Strong analytical and problem-solving skills, with the ability to interpret data and derive meaningful insights
Excellent written and verbal communication skills, with the ability to engage diverse stakeholders
Proficiency in digital marketing tools and platforms, including web content management, social media, and marketing automation
Tertiary qualifications in marketing, communications, or a business related field
Passion for education and a commitment to supporting student success
What we offer
At Bentley College, we are committed to providing our employees with a supportive and rewarding work environment. This role offers competitive remuneration, opportunities for professional development, and a range of employee benefits, including health insurance, pension contributions, and flexible work arrangements. Join our dynamic team and help shape the future of our institution.
About us
Bentley College is a leading provider of higher education in Melbourne, offering a wide range of undergraduate and postgraduate programmes across various disciplines. With a strong focus on academic excellence, industry engagement, and student success, we are dedicated to transforming lives and empowering our community. As we continue to grow and innovate, we are seeking talented individuals who share our passion for education and are ready to contribute to our success.
Apply now to become our next Marketing Manager and be a part of the Bentley College community.
About Bentley College
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.
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