Are you a creative powerhouse with a deep love for the Australian outdoors, fishing, and hunting? Do you have a knack for crafting viral content and a passion for leveraging AI to tell compelling stories?

We're seeking an exceptional Social Media Manager & Content Creator to join our dynamic marketing team, based on-site at our purpose-built Ipswich studio. This is a unique opportunity to shape the digital presence of leading outdoor, fishing, and hunting brands, directly connecting with passionate consumers across Australia.

As a prominent wholesaler, we're committed to building strong brand awareness and empowering our retailer network. You'll be instrumental in developing and executing engaging social media strategies, producing captivating content, and fostering vibrant online communities that truly resonate with outdoor enthusiasts. You'll capture, edit, and publish short and long-form content across TikTok, Instagram, YouTube, and Facebook that speaks to our outdoor audience and drives performance.

If you're a digital specialist, a master storyteller, and thrive on creating content that goes viral in a fast-paced environment, we want to hear from you!

What you'll bring:

A proven track record in social media management and content creation, with examples of highly engaging or viral content.

Expertise in leveraging AI tools for content generation, ideation, and optimisation.

Skilled in shooting and editing on a smartphone to DSLR's, confident with TikTok and Meta trends.

Comfortable behind the camera and on screen, with a keen eye for visual storytelling.

Exceptional written and verbal communication skills, with meticulous attention to detail.

A genuine passion for and knowledge of fishing, hunting, and the broader outdoor lifestyle is a significant advantage.

What we offer:

A highly creative and impactful role in a growing, passion-driven industry.

The opportunity to work with cutting-edge AI technologies and shape brand narratives.

A collaborative and supportive work environment where your ideas will make a real splash.

Competitive salary + superannuation.

Skills & Experience:

Minimum of 2+ years' proven experience creating branded content.

Skilled in shooting and editing on a smartphone.

Confident with TikTok and Meta trends.

Comfortable behind the camera and on screen.

Self-starter with strong attention to detail.

Able to manage multiple projects and deadlines.

A strong portfolio showcasing engaging written, visual, and video content, with examples of content that has achieved high engagement or gone viral.

Demonstrable proficiency in using various AI content generation and optimisation tools (e.g., Gemini, Jasper, copy ai, Canva AI, Midjourney, Synthesia).

Proficiency in video editing software (CapCut, InShot, Premiere Pro or similar tools).

In-depth understanding of major social media platforms (Instagram, TikTok, Facebook, YouTube) and their respective algorithms and best practices.

Experience with social media management software (e.g., Sprinklr Social, Sprout Social).

Excellent written and verbal communication skills, with meticulous attention to detail and a strong command of Australian English spelling and grammar (e.g., "optimise", "realise", "centre", "programme").

Strong visual storytelling abilities and a keen eye for compelling aesthetics.

Ability to translate complex product features into compelling, benefit-driven narratives for diverse audiences.

Qualifications:

Bachelor's Degree in Marketing, Communications, Journalism, Digital Media, or a related field is highly desirable but not essential.

Relevant certifications in social media marketing, content marketing, or AI tools are a plus.

Ready to cast your creative line and help our brands go viral? Apply today and send us a cover letter including a strong portfolio of viral content you have created and the results it achieved.