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Digital Marketing Advisor

National Trust Victoria
East Melbourne, VIC
A$75,000-$85,000 p/a
Marketing & Communications → Digital & Search Marketing
Full-time
Hybrid

Posted 7 days ago


About Us

The National Trust of Australia (Victoria) (NTAV) is an independent, non-profit organisation supported by a large community base. We are Victoria's premier heritage and conservation organisation and the major operator of historic places open to the public across Victoria. Our philosophy is to provide outstanding visitor experiences whilst maximising revenue and profitability.

About the role

We are seeking an energetic, focused and dynamic marketing professional that brings expertise in both traditional and digital media. This role is suited to an enthusiastic and innovative professional who is looking to excel in their career and utilise their marketing and communication expertise. Reporting to the Executive Manager, Marketing and Development, you will assist in a variety of day-to-day tasks, working closely with other teams to achieve mutually rewarding goals.

This role requires a dependable and organised individual with initiative and attention to detail. The position will contribute to the growth of the business by supporting the Trust’s corporate image as well as enhancing membership and tourism through the implementation of marketing strategies.

Your responsibilities will include:

Research, identify and develop content for multiple owned digital channels

Overseeing and managing social media channels including planning and scheduling of content

Communication and campaign coordination

Coordinating the measurement, RIO and reach of marketing opportunities

Writing of content for publications, online and media

Website development and management, including updating pages, online listings etc

Taking ownership of the marketing and promotion of the National Trust event calendar

Marketing and promotion for our properties through various online and print media outlets

Assisting with launches, promotions and activities at properties

Provide media, PR communications and marketing support to grow the Trust’s commercial brand

Working together with other teams to coordinate the effective promotion of Trust places and products

Assisting our Graphic designer with production coordination of all internally created collateral

Managing the development processes of advertising, collateral and the brand with external stakeholders

Implementing processes and systems to enable greater productivity and information sharing

Providing marketing support to managers of key commercial sites and across the organisation

Negotiating with media/agencies for best advertising rates and value-add exposure

Engaging with industry stakeholders, media and National Trust employees to leverage partnership opportunities

General marketing administration

About you

You will have a digital mindset, be business savvy, pragmatic and have experience in a similar role. You have a proven ability to multitask, your efficiency will see you thrive. You will be highly motivated, energetic, work well with others and a self-starter. Interpersonal communication and collaboration skills will be pivotal in our decision for this role. You will also have:

Tertiary qualification in marketing and/or marketing experience.

Sound understanding of marketing process and demonstrated track record in successfully creating and implementing marketing campaigns

Demonstrated strategic thinking, planning and analytical skills.

Excellent presentation and communication skills (written and verbal), problem-solving and conflict resolution skills

Experience managing website content, eDM’s and social media

Proven coordination and leadership skills within the work environment

Understanding of the production processes related to printing and publishing

Highly organised with the ability to prioritise workload, time management skills

Ability to build and maintain relationships with colleagues and company associations with a genuine commitment to customer service

Team player and establishes relationships with stakeholders easily.

Ability to appropriately allocate given resources to programs and daily activities and multi-task

Self-motivated and proactive with a track record of high performance and success

Computer skills including: Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, MS project or similar); and understanding of printing, photo, publishing and website technology

Bonus points if:

You have previous experience or interest in working for the non-profit sector

You have experience with WordPress / Website management

You have video production or editing experience

Sound like you?

To submit your application, addressing the above criteria, in strict confidence, please use the Seek application function. Your application should consist of your resume, portfolio, and cover letter in PDF format. Applications will close once a suitable candidate is found.

Thank you for considering helping the National Trust of Australia (Victoria). The National Trust is built on the power of the community. Any offer of employment at the National Trust of Australia (Vic) will be subject to a satisfactory Police Records check and Working with Children Check. We’re committed to building a diverse and inclusive workforce. We promote diversity and practice equity. Aboriginal and Torres Strait Islander peoples are encouraged to apply.


About National Trust Victoria

Chiltern, VIC, Australia
Hospitality & Tourism
501-1000 employees

The National Trust of Australia (Victoria) is the state’s premier community-based heritage advocacy organisation. We actively protect and conserve places of heritage significance for future generations to enjoy.

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