Social Media Manager & Product Trainer

Raine & Horne Victoria is looking for a creative and dynamic all-rounder to join our motivated Corporate Head Office team as a Social Media Manager & Product Trainer.

This is a rare opportunity to combine your content creation and training expertise in a role that blends creativity with hands-on support. You'll play a key role in producing engaging local content, managing the digital presence of our network’s Victorian real estate offices, and equipping offices and teams with the knowledge, confidence, and support to get the most out of Raine & Horne’s suite of technology and products.

About Us
Raine & Horne is one of the oldest and most respected real estate networks in Australia, founded in 1883. Raine & Horne Victoria, established in 1997, is the corporate franchisor supporting a growing network of franchise offices across Victoria.

Our Corporate Head Office team is motivated, collaborative, and focused on supporting our franchise network through marketing, training, and operational tools to help each office succeed.

About the Role
This role is ideal for someone with a strong background in social media and content production who also enjoys empowering others through training and support.

You’ll take the lead on managing and growing the digital presence of Raine & Horne offices across Victoria - developing creative content, working directly with Franchise Directors and their teams, and bringing real estate, interior styling, and community stories to life.

On the product training side, we will provide you with the tools, knowledge, and support you need to understand Raine & Horne’s digital platforms and products so that you can confidently train others. While experience with these tools is not required, you’ll need to have experience delivering training, be tech-savvy, a confident communicator, and someone who learns quickly.

The two sides of this role go hand-in-hand: as a Product Trainer, you'll gain valuable insight into how our offices operate and how real estate is conducted day-to-day. That insight helps you create content that’s more relevant, more engaging, and more likely to connect with their audience—whether it’s on social media, websites, or in local campaigns.

And as a Social Media Manager, you’ll already be working closely with offices and Directors, while using a number of Raine & Horne’s products—giving you an even deeper understanding of the tools in action.

You will report to the Managing Director and Group Manager, and work closely with the Corporate Head Office team.

Key Responsibilities

Social Media & Content Creation
• Service and manage social media accounts for Raine & Horne’s Victorian offices.
• Create and schedule content across Facebook, Instagram and LinkedIn using Birdeye.
• Create branded creative assets for e-marketing, network campaigns, and individual office use.
• Work with offices to build strong local content strategies and boost brand visibility.
• Monitor performance, drive engagement, and grow audience reach.
• Support network-wide marketing campaigns, including internal communications and sharing results and successes via social media

Types of social media content include:
• Tips & tricks (real estate advice for consumers)
• Client testimonials
• Call-to-action property success stories
• General branding and awareness posts
• Office-specific content
• Styling and interior inspiration
• Local community highlights
• Seasonal and holiday campaigns
• Glossary-style educational posts

Creative Tools & Software Experience
• Moderate proficiency in Photoshop, InDesign, Illustrator, Premiere Pro
• Confident with Canva (both templates and creative design)
• Basic knowledge of Meta Ads (Facebook/Instagram), SEO principles, and ad campaign setup
• Experience in short-form video editing (Reels, TikTok)

Product Training & Network Support
Provide in-person training, as well as occasional virtual sessions, to offices and team members on:
o CompassPlus/VaultRE (Residential & Commercial CRM/Database)
o DigiKit (Digital Market Proposals)
o DesignPlus/Website Blue (eMarketing & Print Marketing Software)
o Amplify/CCT (Social Media Advertising Platform)
o ProcessPlus (Process & Workflow Platform)
o Website (Content Building)
o R&Home (RH Intranet)

• Promote products and services, including providing knowledge, updates, training, and any reasonable support required.
• Coordinate, schedule, host, and promote training sessions, including encouraging and monitoring attendance.
• Provide both face-to-face (including office visits - metro and regional) and, from time to time, online training.
• Assist with onboarding new offices and staff to ensure confident system use from day one.
• Assist with new product rollouts, updates, and collect feedback for continuous improvement.
• Encourage adoption by educating teams on the “why” behind the tools.

Skills & Experience
• Minimum 3 years experience in social media management, content production, and/or marketing.
• Previous experience working across multiple brands or clients at once (agency experience ideal).
• Experience and confidence delivering training in person and online.
• Strong writing and content creation skills – particularly for blog posts and social captions.
• Excellent interpersonal and communication skills, both verbal and written.
• Ability to manage your own workflow and priorities while meeting deadlines.
• Familiarity with CRM systems, email marketing tools, and online review platforms is advantageous.
• A keen interest in real estate, property styling, interiors, and community engagement is a plus.

Why Join Us?
• Join one of Australia's most respected and well-established real estate brands.
• Collaborate in a supportive environment where your ideas and creativity are valued.
• Enjoy a hybrid role with variety – creative work, training, travel, and stakeholder engagement.
• Opportunity to travel across Victoria and build meaningful relationships across the network.
• Be a key part of a growing, evolving team that supports real business outcomes.

Raine & Horne will provide you with:
• Work mobile i.e. Apple iPhone
• Laptop
• Reimbursement of fuel for work-related travel

How to Apply
Send your CV and a brief cover letter outlining your relevant experience to:
[email protected]